PC Gamer quits taking advertisement money from MMORPG Plat Farmers

Yreka

Diamond Member
Jul 6, 2005
4,084
0
76
Saw this on an EQ board:

Taken verbatim from the editorial page of PC Gamer no. 146, February's edition, written by Editor-in-Chief Greg Vederman...

"Secret wars. We all fight them occasinally. And just like when Dr. Doom fought the Beyonder and temporarily stole his powers, or when ****** continued to roundhouse kick his way through Vietnam well into the '80s, recently, the editors of PC Gamer have been embroiled in a secret battle of our very own. The enemy? MMO Gold Farmers.


Lately, "gold farming" companies such as IGE and Power Leveling --- companies whose business is the accumulation and (potentially illicit) real-world sale of virtual MMO property, including gold, in-game items, and characters --- have begun running ads in magazines like ours. For the record, PC Gamer's official stance on these types of companies is that they are despicable: not only do they brazenly break many MMO's End-User License Agreements, but they all-too-often ruin legitimate players' fun.


To put it mildly, we here at PCG are furious that these types of ads ever made it into the magazine. We know that their presence has upset you, too, because we've received, read, and sympathized with all of your emails saying so. Take this recent heartfelt letter from a reader who goes by the name "Rushlight" as a perfect example: "Lately, in my beloved World of Warcraft, I've had to put up with an influx of farmers. They've driven me out of the end-game areas, stolen my crafting nodes, undercut me at auction houses, and tricked in-game monsters into attacking me so that they can meet their quotas. The biggest ad-sposored WoW fan sites are bombarded with banners for gold and account sales. Even in-game, I get emails and whispers from spammers telling me the addresses of gold sellers. And now I crack open my new issue of PCG, only to be slapped in the face with even MORE gold ads? C'mon, guys! Have a heart for a poor besieged troll. Drop the gold advertisments, won't you please?

After months of behind-the-scenes talks with our sales department, I'm extremely proud to announce that starting with last month's issue, PC Gamer will no longer accept ads or ad dollars from Gold Farmers. Screw them. As a company we have agreed to turn down what literally amounts to hundreds of thousands of dollars in annual ad revenue so that you, as a reader, can game easy knowing we've got your back. I challenge my fellow PC gaming mags and websites to follow our path and to help us close down these bastard companies by attrition."
 

Yreka

Diamond Member
Jul 6, 2005
4,084
0
76
Originally posted by: MercenaryForHire
LOL at Uck-Chay Orris-Nay being censored in the cut & paste. :laugh:

- M4H


LMFAO, I didnt even notice that..
 

Baked

Lifer
Dec 28, 2004
36,052
17
81
Business is business no matter how you look at it. Gold selling is a multi-million dollar business. If PC Gamer mag doesn't wanna do business w/ these gold farming companies, some other mags will. *shrug*
 

Runes911

Golden Member
Dec 6, 2000
1,683
0
76
Originally posted by: Yreka
To put it mildly, we here at PCG are furious that these types of ads ever made it into the magazine.

Umm WTF they dont know what ads they are putting in their own magazine!?

 

nakedfrog

No Lifer
Apr 3, 2001
61,316
16,827
136
Originally posted by: Runes911
Originally posted by: Yreka
To put it mildly, we here at PCG are furious that these types of ads ever made it into the magazine.

Umm WTF they dont know what ads they are putting in their own magazine!?

The writers and editors probably don't have a whole lot to do with that process, I imagine.
 

jtusa

Diamond Member
Aug 28, 2004
4,188
0
71
Originally posted by: nakedfrog
Originally posted by: Runes911
Originally posted by: Yreka
To put it mildly, we here at PCG are furious that these types of ads ever made it into the magazine.

Umm WTF they dont know what ads they are putting in their own magazine!?

The writers and editors probably don't have a whole lot to do with that process, I imagine.

They put them in there to get the money and then when people complained they act innocent and pull the ads to look like the good guys.
 

Phoenix86

Lifer
May 21, 2003
14,644
10
81
Originally posted by: jtusa
Originally posted by: nakedfrog
Originally posted by: Runes911
Originally posted by: Yreka
To put it mildly, we here at PCG are furious that these types of ads ever made it into the magazine.

Umm WTF they dont know what ads they are putting in their own magazine!?

The writers and editors probably don't have a whole lot to do with that process, I imagine.

They put them in there to get the money and then when people complained they act innocent and pull the ads to look like the good guys.

Bingo. However, they are pulling them and encouraging others, so...
 

JEDI

Lifer
Sep 25, 2001
29,391
2,738
126
many years ago in a multiplayer game (forgot name), i was getting $20 for 1 meg of gold. it took my high lvl character ~20min to accumulate 1meg. so i was getting like $60/hr.

How much do you get for game gold nowadays?
 

ggnl

Diamond Member
Jul 2, 2004
5,095
1
0
meh. I don't think gold farming/buying is that despicable. If someone wants to buy gold rather than spend countless hours getting it themself, then it's none of my business.
 

nakedfrog

No Lifer
Apr 3, 2001
61,316
16,827
136
Originally posted by: jtusa
Originally posted by: nakedfrog
Originally posted by: Runes911
Originally posted by: Yreka
To put it mildly, we here at PCG are furious that these types of ads ever made it into the magazine.

Umm WTF they dont know what ads they are putting in their own magazine!?

The writers and editors probably don't have a whole lot to do with that process, I imagine.

They put them in there to get the money and then when people complained they act innocent and pull the ads to look like the good guys.

The writers and editors put them in there? Or the salespeople, the ad department?
 

jtusa

Diamond Member
Aug 28, 2004
4,188
0
71
Originally posted by: nakedfrog
Originally posted by: jtusa
Originally posted by: nakedfrog
Originally posted by: Runes911
Originally posted by: Yreka
To put it mildly, we here at PCG are furious that these types of ads ever made it into the magazine.

Umm WTF they dont know what ads they are putting in their own magazine!?

The writers and editors probably don't have a whole lot to do with that process, I imagine.

They put them in there to get the money and then when people complained they act innocent and pull the ads to look like the good guys.

The writers and editors put them in there? Or the salespeople, the ad department?

I don't really know much about how it's done, but I would think the managers of every aspect of the magazine(writers, marketing, editors) would all get together and ok an entire issue before it goes out, or at least they would get a copy of the final issue before it's published. I find it highly doubtful that the writers and editors were completely oblivous to the fact that there were ads for those companies in their magazine.