dmcowen674
No Lifer
Pay per Post I believe is a huge problem.
It is no different than the Corporate takeover of the Government.
If someone is being paid per post there should be clear laws that they must disclose they are being paid and by who.
The FTC says that is the case but not if the posters don't consider themselves "Journalists".
There's the catch, generally Journalist's are paid, therefore since the posters are getting paid they should be labeled as Journalists.
This particular article does not mention political payers as other articles did leading up to the last election but it is a huge issue.
3-19-2007 Blogging for dollars raises questions
Thousands of bloggers are writing sponsored posts touting such diverse topics as diamonds, digital cameras and drug clinics.
One thing Caldwell didn't mention: She was paid $12 to build buzz about the movie's opening and the charitable campaign ? bringing her blogging-for-dollars take to more than $7,700.
PayPerPost generates hundreds of thousands of dollars a month in revenue from advertisers, Murphy said. It raised $3 million in venture capital last fall and is working on a second round of financing.
Silicon Valley venture investor Tim Draper, a PayPerPost stakeholder and a longtime backer of online marketing companies, said the kerfuffle reminded him of the early days of advertising-sponsored search engines such as GoTo.com, which helped create a multibillion-dollar industry.
As for the ethical debate, Murphy said the vast majority of bloggers don't consider themselves journalists, so they don't need to follow that profession's practice of keeping clear lines between content and the advertising that supports it.
The FTC noted in December that ties between word-of-mouth marketers and their "sponsored consumers" must be disclosed, and that it would be on the lookout for deception.
Mary Engle, associate director of advertising practices at the FTC, declined to comment on PayPerPost or its rivals, other than to emphasize that sponsorships must be "clearly and conspicuously" disclosed.
"It's important for the consumer to understand who is behind the message they're hearing," she said.
It is no different than the Corporate takeover of the Government.
If someone is being paid per post there should be clear laws that they must disclose they are being paid and by who.
The FTC says that is the case but not if the posters don't consider themselves "Journalists".
There's the catch, generally Journalist's are paid, therefore since the posters are getting paid they should be labeled as Journalists.
This particular article does not mention political payers as other articles did leading up to the last election but it is a huge issue.
3-19-2007 Blogging for dollars raises questions
Thousands of bloggers are writing sponsored posts touting such diverse topics as diamonds, digital cameras and drug clinics.
One thing Caldwell didn't mention: She was paid $12 to build buzz about the movie's opening and the charitable campaign ? bringing her blogging-for-dollars take to more than $7,700.
PayPerPost generates hundreds of thousands of dollars a month in revenue from advertisers, Murphy said. It raised $3 million in venture capital last fall and is working on a second round of financing.
Silicon Valley venture investor Tim Draper, a PayPerPost stakeholder and a longtime backer of online marketing companies, said the kerfuffle reminded him of the early days of advertising-sponsored search engines such as GoTo.com, which helped create a multibillion-dollar industry.
As for the ethical debate, Murphy said the vast majority of bloggers don't consider themselves journalists, so they don't need to follow that profession's practice of keeping clear lines between content and the advertising that supports it.
The FTC noted in December that ties between word-of-mouth marketers and their "sponsored consumers" must be disclosed, and that it would be on the lookout for deception.
Mary Engle, associate director of advertising practices at the FTC, declined to comment on PayPerPost or its rivals, other than to emphasize that sponsorships must be "clearly and conspicuously" disclosed.
"It's important for the consumer to understand who is behind the message they're hearing," she said.
