I'd rather pay a monthly subscription fee
No other option to play Pantheon

They've repeatedly stated there'll be no RMT, store, gifts, lock boxes, etc. Proper subscription+initial "box" fee like it used to be, no alternatives, no extras.
The, err, pre-launch(?) pledges are for their funding, given the failed Kickstarter. Admittedly, i'd obviously rather they didn't exist either, but you can't win them all; plus, they don't offer anything of actual import and they do come bundled with a few months of subscription, so to be fair, it's kinda O.K.
* a note here that they've recently secured proper funding as well, the external, regular kind; hence the delay, we'll be getting full crafting from launch, was to be an expansion thing originally. You want to criticise them for continuing to accept pledges despite that, i won't stop you ^^
I mean if this is your kind of game (and as stated above, by now there's enough info for anyone to know, for sure), you've been without one for 10,15 years by now? I know i have.. So chances are you're in, chances are you're after a subscription anyway, chances are you've pledged because it was this close to never happening and your help was needed.
My own way of excusing it perhaps, but i cannot compare this kind of pledging to Kickstarter scams or early access money-for-nothing shenanigans (don't even consider those, ever).