I like Italian food, Mexican, Indian, French...I just don't crave Chinese.
Took me a second to realize who this was... Friend-O.
Anyway, what I mean is that your general attitude (not saying it is bad) is one shared by most Americans. It is what "gentrifies" most ethnic cuisines and pulls them more to our fat-and-salt friendly palates.
It goes for EVERYTHING, with certain Europen dishes suffering less (German meals such as Bratwurst, or French Pastries). Others, like Italian "Macaroni" (pasta) gets shafted in that we PILE UP the meat and carbs, dump a ton of sugar into the sauces, and call it a day. Just listen to the spoof that GTA IV does on the Olive Garden ads and you get an idea of what i am talking about.
There are quite a few people that like genuine ethnic derivatives, but most just plain like what they are familiar with with hints at something different.
It is similar to TV. People may LOVE Arrested Development, mou more people
like 2½ Men. Advertising $$ is not made by how much you love watching something, but simply how many watch it, so......
Same goes for food. It does not matter that 1000 people will give their first born for a genuine Italian Meal, just that 10,000 will come in regularly for free breadsticks.