<< what the hell are you talking about?! none looses anything? what about the the software company that sells it, if people didnt pirate software they could lower their prices. its a vicious circle. >>
But they won't, they'll ask what the customer is willing to pay for it. Same with the music industry, they were asking ridiculously high prices for music long ago, and still are. They claim they have to cause of all the piracy of CDs nowadays, but CDs have been around for ages, and prices were high from the start. The production of CDs was cheap for them after the initial costs were payed for (recordables dropped in price very fast, otherwise AOL and Compuserve wouldn't have been able to send those billions of CDs all the time), and copying it to a tape meant lower quality, but they kept the prices high to get more money out of it.
Software prices in the Netherlands are higher than in the US, here the average game like Wolfenstein sells for $50-$60 in most stores. I bought my copy for $34 (a real CD, just a store that imports them cheaply (and got sued for that by the Dutch music and software industry too), but most games I wouldn't even consider paying $60 for. I can spend a few hours of fun on most games, and then throw them away, but I rather spend money on a game I will like for days, weeks or even longer, than just for hours. I may buy them once they're a few months old and lying there for $5, but even then it depends.
Edit: Typo fixed.