On Orbitz, Mac Users Steered to Pricier Hotels

[oznerol]

Orbitz Worldwide Inc. OWW -1.16% has found that people who use Apple Inc.'s AAPL -0.23% Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.

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Thoughts on why? Wealthier? Willing to pay for quality? More frivolous with money?

 

[uclaLabrat]

The latter.

 

[SP33Demon]

Less intelligent with more money to burn. I can't say I blame Orbitz.

 

[rcpratt]

Obviously, the same reason they bought a Mac in the first place. More money and more willing to spend it on things that you can brag to others about.

 

[clamum]

Less intelligent with more money to burn. I can't say I blame Orbitz.

 

[Nintendesert]

Mactards just never seem able to stop paying the Appletax.

 

[waggy]

Less intelligent with more money to burn. I can't say I blame Orbitz.

i hate to agree.

many seem to buy Apple for the image. If orbits can capitalize on that why not?

 

[K1052]

Obviously, the same reason they bought a Mac in the first place. More money and more willing to spend it on things that you can brag to others about.

As a lifelong PC user I do have to say that Apple does sometimes make all the PC makers look like total morons. That's why I ended up with a Macbook Air running Windows for my current laptop instead of the craptacular models that compete with it.

As to the OP I'd assume that they have some research showing that Apple users generally have more disposable income than PC users, not exactly a major reach.

 

[SagaLore]

More frivolous with money?

No, higher standards.

 

[JimKiler]

Will this mean the virus writing community will start taking Mac platform serious enough to infect for money or will they still to windows since if i understand correctly hackers prefer Mac computers.

 

[Nintendesert]

No, higher standards.

iSee.

 

[FoBoT]

this makes perfect sense , since apple customers are rich and like to spend extra money
it is quite brilliant , whoever at Orbitz thought of this deserves a nice bonus

all websites should check for safari browser and add 20% to all orders from apple customers

 

[ch33zw1z]

Can't blame Orbitz for capitalizing on this. Well played.

 

[AdamK47]

Any company that can capitalize on the "stop thinking and just buy this" Apple mentality is OK with me. I find it hilarious.

 

[SP33Demon]

And the Crapple fans are already identifying themselves, further proving me right. Hey, I know where to get a good deal on a hotel room my friend...

 

[SlitheryDee]

I don't see any problem with this. They're just using the information they have to customize the shopping experience. If they use this method to show you exactly what you want at the top of the list of hotels, you've both won right?

I'm assuming they are showing apple customers travel options that are actually better in addition to being more expensive though.

 

[ElFenix]

hey look an apple bashing thread. haven't had one of these lately

 

[Theb]

"How can you like something that's different from what I like? How is that possible? I have to assume there's something wrong with you, that you're defective in some way. It's the only way to protect my incredibly fragile ego."

 

[The Boston Dangler]

so they're presented with different and more expensive options (which factually they tend to be more interested in) , not being charged more for the same product or service (which is what i would have done). so what?

merc s-class rolls up to the car wash
"would you like the super deluxe auto bathing with platinum membership?"
"yes"

 

[ShawnD1]

I'm assuming they are showing apple customers travel options that are actually better in addition to being more expensive though.

Suggested destinations: Ritz hotel in Detroit

 

[dainthomas]

hey look an apple bashing thread. haven't had one of these lately

I thought it was an Orbitz bashing thread?

 

[kyrax12]

A good cup of hot cocoa and an Apple bashing thread is just what I need to start off the day.

Good job

 

[Broheim]

hey look an apple bashing thread. haven't had one of these lately

not this full of hate anyway

 

[Ninjahedge]

Bottom line:

Did it work?

 

[goog40]

When you're not poor, you don't exactly want to stay at the Circus Circus.