OMG the New Altima was (partly) MY IDEA!!!

[UNCjigga]

So I was archiving some older files on my HD over the weekend, and I came across a group report I had done for my Intro to Marketing final project in the summer of '99. Our project was to analyze any automaker's product and make recommendations to improve sales. At the time, two of my groupmates drove Nissans so we picked Nissan. They were having some tough times (I believe this was pre-Renault.) So we decided to analyze the Altima and make recommendations for the next generation car. Our conclusions were that the Altima should be made bigger in order to compete with Accord and Camry, it should get the same V6 that the Maxima has, and that Maxima should be made a pure enthusiast's car (pure sports car) in order to differentiate it from the new Altima. We actually forwarded a copy of our report to Nissan. I never thought of our report since, but it looks like Nissan listened!!!

You can read the report here (requires Acrobat Reader.)

 

[ElFenix]

hmmm... is that prior art? you could sue!

actually... you did mail it to them...

 

[UNCjigga]

BTW, I have no idea why we picked the name "Subin" for the platform name...I think its an inside joke based on our professor's name...need to check the Kenan-Flagler professor directory to be sure!

 

[UNCjigga]

Man, so many Nissan fanboys here but nobody wants to read???

*sigh* yet another sign of our declining intellect these days...

 

[Beau]

That's pretty cool, man. Now if only you could get them to acknowlege it.