People people, lets not forget the demographic the "product" is targeting (rich yuppies where money = image/self worth). You're talking about people who will buy the "most expensive" (not the best, just most expensive) items they can get their hands on because they can, and the "Jones" can't. These are the same people whom Intel is counting on to buy the Pentium IV, because they can surf the net better.
I bet that it will sell out even faster if the price is setted at $80,000 instead of just $40,000.