I recently thought on this and I ended up paying $92 from newegg for kretin 3500. I don't know if it was a better buy than a more recognized brand, but I was attracted to the 3500 number (BTW same mobo and cpu), and I thought that with 3500 at least I will not have to overclock the ram, since the cpu will end up being the bottleneck on overclocking before the ram, or pretty close anyway.