OK DataHeads, what does this mean?

[Lost_in_the_HTTP]

And it is good or bad?

How a focus on zero-party data can help companies get ahead

VentureBeat|1 hour ago
As businesses continue to move away from third-party data and cookies, zero-party data can help companies move forward.



I hate buzzwords.

 

[[DHT]Osiris]

And it is good or bad?

How a focus on zero-party data can help companies get ahead

VentureBeat|1 hour ago
As businesses continue to move away from third-party data and cookies, zero-party data can help companies move forward.



I hate buzzwords.

Dumb, if the data requires proactive submission, you only get data from the kinds of people that submit data proactively. It's kinda like surveys.

 

[Charmonium]

Dumb, if the data requires proactive submission, you only get data from the kinds of people that submit data proactively. It's kinda like surveys.

And what kinds of people would that be . . . hmmm?

 

[Lost_in_the_HTTP]

If I'm not your customer, you don't need any information on me.

If I am your customer, I will decide what information is relevant.

 

[[DHT]Osiris]

And what kinds of people would that be . . . hmmm?

Unimportant, the important part is it's only a segment of data which makes it worse than useless, it makes it dangerous as it can make you think you have valid data.

 

[Captante]

Zero-party data, as Forrester defines it, is data that a customer "intentionally and proactively shares with a brand." Contrast this with third-party data, which is data collected from external sources, often without the customer's knowledge or explicit consent.

(Forbes.com / Mar 14, 2022)


I can't believe a bunch of morons actually got paid to discuss this.... 😕

This is still either 1st or 3rd person data depending on perspective.... the time I took typing this reply was already more then the entire topic rates.

 

[Charmonium]

A few years ago I read about some work being done that would allow you to expose data to a piece of software without actually sharing the data. That shit was way beyond my paygrade though.