OCZ has always been Strong on "Marketing, Hype, and Buzz".....
All three elements Set off my Bull Feces Detector.... In a big way.
They are One of the Best/Worst Example of Viral Marketing in Computer Components.
As you will recall OCZ "Cryo Z" a Phase Change CPU Cooling Unit was Hyped at CES 2006 In January 2006.... to be a $300.00 Phase change CPU cooler.
"Chilly One"The Thermal Engineer from ExtremeSystems was Hired by OCZ to Assist with the Design is Now Broke, and I'm not sure what happened between them.. But If OCZ comes to Market.... OCZ stole the Design from Chilly One. I'm sure that it was Supposed to be Paid off in Royalties... that as long as it does not sell that they Do Not have to pay...
This Unit was supposed to have been Released in March 2006.
9 Months Later..... this Product is Still Vaporware
Bull Feces such as this..... is the Hype that sells your other Products...
It keeps you in the News, and Drives sales of your Marginal Products as "Enthusiast Gear".
Then there is the No Silver in the Silver Paste (Busted by SilverSinkSam):
The Latest Example of OCZ Marketing Crapola ....
Hard OCP has an OCZ Ad that is a good Example of Their Marketing Hype.
OCZ 2GB (2 x 1GB) 240-Pin DDR2 SDRAM DDR2 800 (PC2 6400) Dual Channel Kit Desktop Memory (ATI CrossFire Certified)
Last Week Friday i sent this to Kyle Bennett C.E.O. HardOCP :
You have an Ad that is an OCZ created copy ad that States that OCZ?s memory
?Delivers Stunning Visual Experience & High Performance for Gamers?
As you well know OCZ?s memory does not have anything to do with the Video Sub-System in regard to rendering. That is all in Vram and GPU?s
Could you please work with OCZ to get this corrected, as it is long on Marketing, and Very Short on Truth.
Thank you for your attention on this matter? it will send a message to OCZ also in regard to ethical marketing behavior?.
Attachment : OCZ ad Screen Shot
This Was Kyle's reply :
RE: OCZ/ATI/ZZF Ad
Forwarded to OCZ marketing. Your points are fully valid IMO.
KB Networks, Inc.
From: Mr Fox
Sent: Friday, November 17, 2006 4:35 PM
To: kyle bennett
Subject: OCZ/ATI/ZZF Ad
Have A Great Day !!
Attachments : Kyle Bennett.doc, OCZ-ATI.JPG
This Ad Also is on the Front page of AT.... and it has already been Corrected.
Edit : This ad also Exists on OCZ's Support Forums :
Screenshot : http://img166.imageshack.us/my.php?image=ocztdpb9.jpg
The Actual Webpage Resides Here :
THESE ADS ARE DECEPTIVE AND NEED CORRECTION EVERYWHERE THEY EXIST.....!!!
OCZ ... You are trying to Market to the Enthusiast Market... These Ads are a Rectal Extraction.....
What kind message do you think that this Sends To Potential Customers ??
That is why I deal with OCZ at Arm's Length...
The Moral of the story... always be Skeptical of "Hype/Buzz/Viral Marketing"