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OCZ SSD Ad - Hype

General Kenobi

General Kenobi

Senior member
Have you seen this OCZ SSD ad yet? They're too early with their ads IMO, the storage capacity of an SSD is still much lower compared to a large HDD. Comparing HDDs to cassette tapes is also pretty funny. And yeah, this is just their marketing hype, but does this sort of advertising even work?

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"You don't store your music on cassette tapes anymore...

Why would you store your data on a hard drive?

Still using a hard drive? Whether you place a premium on sheer performance, enhanced battery life, or superior durability, you can't go wrong with an SSD upgrade. And with our SSD expertise, we've designed the fastest bang-for-the-buck drives on the market.

MAX PERFORMANCE*
Read: up to 550MB/s - Write: Up to 520MB/s
Random Write 4KB (Aligned): up to 60,000 IOPS"
 
The average consumer doesn't know much about SSDs, so the cassette tape analogy will probably work. It's apt, as I think your only valid criticism is capacity. But at this point, with laptop sales surpassing desktop sales, I think *most* consumers could ask their techie friend if an SSD could work in their laptop and their techie friend would have to admit that yes, a 128GB or 256GB SSD would hold all their stuff.

As long as it fits your main stuff, and the edge cases where it didn't fit could utilize an external for the extraneous stuff, then things like battery life and performance take huge leads on the priority list. A single upgrade that makes your laptop act like a desktop, and improves your battery life at the same time... that's worth a lot of money. For most people the decision is finding the money, not deciding if it's ultimately worth it.
 
To pharaphrase the old Virginia Slim cigarette ad... 'You've come a long way, baby!' I'm old enough to remember when you stored your DATA on cassette tapes... SSD's seem like Star Trek Tech compared to that... (the original Star Trek, mind you.)

...and it wasn't that long ago that laptop HDD's were 40G or 80G (I know, I have one...) so 128G or 256G is quite a step up. If the SSD durability and stability is there, the ad makes sense.
 
OCZ... "The SSD experts" ??

Should I just post all the 1 and 2 egg reviews from newegg on here?
 
SLK said:
OCZ... "The SSD experts" ??

Should I just post all the 1 and 2 egg reviews from newegg on here?
Click to expand...

I wasn't really pointing to OCZ specifically, even though I have an OCZ SSD in my new build. It's been in and running for, oh, 1 month... no RMA yet... :whiste:

...as long as you post the 4 and 5 egg reviews next to it...

Currently, for my 60G Agility 3, there are 100 4 & 5 eggs, and about 50 1 & 2 eggs... We'll see where I wind up. :hmm:
 
Overall this Vertx 60gb ssd is ranked #3 out of 25 ssd's at newegg that are 60gb. However, 8 of the 10 most recent reviews (dating back to 5/11) have one or more drive failures. Apparently the earlier reviews were great. Of course, OCZ's RMA process is so well-practiced that even 2 people who had to RMA gave the drive a 4* review.
 
I actually really like the advertisement given the fact that we store out music on Nand flash (ipods, mp3 players, etc) instead of tapes now. It works for me.

My laptop has a 160GB G2 in it, 45GB free space.
 
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