As it happens, the Rift software (which, as we previously reported, can only be installed to the same drive as Windows) installs an always-on service with system-level privileges. This service is primarily for detecting when the Rift is in use, but the privacy policy you must accept in exchange is extremely permissive. Oculus is allowed to collect data not only about your usage of the head-mounted display and its softwareincluding your movements in physical spacebut also about your device's specifications, as well as "the games, content, or other apps installed on your device."
Users of the Rift also give Oculus the right to use any content created using the Rift or its software indefinitely, free of charge. The agreement further allows the company to grant third parties access to all of the information that the software collects. Oculus' policy makes no attempt to hide the fact that, alongside the usual "usability improvement" rationale, the data harvested from Rift users will also be used for advertising and marketing purposes, both by Oculus and "related companies," a list of which can be found here.
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