well of course but he is meaning just stressing the CPU. as you can see in my pic just fully stressing the cpu would pull no where near 400 watts and is not even quite breaking 300 for system.
		
		
	 
Stressing the CPU adds over 400Wats to the power consumption from the wall, of course that's before PSU efficiency, VRM's efficiency etc. So it would probably be somewhat north of 300W. And that only happens in AVX2 loads, X(264) encoding consumes easily over 100 watts less,maybe even 150W. X264 is so much lighter than AVX2 load that's not even comparable. Totally different temps and power consumption numbers. Your pics has nothing to do with anything, at X264 encoding my CPU consumes something around half the power it can gobble up with AVX2, asus even discourages using such tests. The power consumption with AVX2 almost double, when I get home I can provide the exact numbers. But from what I remember it's slightly over half the max power consumption.
HW-E is really capable of gobbling up around 400W on its own in AVX2 stress tests.
http://hardforum.com/showthread.php?p=1041243126
One guy also says that HW-E can gobble up to 400W under heavy OC and AVX2. I invested 600$ into watercooling, AIR just couldnt handle it.
ps. obviousely we are talking about different things, what I had in my is how much power a HW-E can be made to draw under unrealistic power viruses and you butt in with measurements made with an application that makes the CPU draw half the power if not less then under maximum power consumption. What does that prove? Apples to oranges.
1.4V and 500W here they come 

 It's a shame that VRM are integrated and I don't trust them as much as i would trust those on a ROG board. Maybe when I finish my WC I'll see if the CPU can draw 500W. 1.285V is enough to increase the power draw from the wall by over 400 so 1.4V must really make it a power consumption champion and here I thought amd's 95xx series were bad.