Nvidia's 600 series pricing

[moonbogg]

Here is my take on the whole gtx 600 lineup. Most of it is already known, but people don't see Nvidia's strategy which is obvious. They release the mid range chip and call it a high end and charge $500.00. People buy it at this price, and as planned, it runs out of stock since they didn't make that many for a reason. This reason is they know the gtx 670 makes the gtx 680 obsolete. The 680 was only there to put the $500.00 price in people's heads.
Next they release the gtx 690 for a ludicris $1,000.00. As planned, its out of stock as its sole purpose really was to put $1,000.00 into people's heads for this level of performance, although a few might still be available now and then, but not many for the stated reasons since now you'd have to be an idiot to buy one and you should be vomiting if you already have one.
Next, they release basically the same gtx 680 at $400.00 Now people think, "LOOK how CHEAP it is NOW!" and they can't wait to spend this high price for a mid range, especially since they can now get $1,000.00 performance for $800.00. It seems like a bargain but its a complete ripoff. When GK110 hits, they can classify it as an unusually high end card and charge $700.00 for it. The end result is an entire lineup that is way more expensive than any other in history, and people will pay their money and thank them for it as they laugh all the way to the bank.

Personally, I will be patient and watch the dust settle from this launch. Prices will fall at some point and with the whole lineup infront of me I can make the best choice. Right now any purchase will be guarenteed to result in buyer's remorse in the near future.

 

[aaksheytalwar]

Keep dreaming.

 

[moonbogg]

How long have you had that 7970? Did you pay over $550.00 for it? How much do they go for now only a few months later? Why should I keep dreaming again?

 

[toyota]

they charged 500 bucks for the gtx680 because it kept up with or beat the 7970.

they charged 400 bucks for the gtx670 because it beats the 7950.

the gtx690 means nothing even to most enthusiasts and will be an expensive niche card for those that simply want the fastest card.

 

[Jaydip]

Here is my take on the whole gtx 600 lineup. Most of it is already known, but people don't see Nvidia's strategy which is obvious. They release the mid range chip and call it a high end and charge $500.00. People buy it at this price, and as planned, it runs out of stock since they didn't make that many for a reason. This reason is they know the gtx 400 makes the gtx 680 obsolete. The 680 was only there to put the $500.00 price in people's heads.
Next they release the gtx 690 for a ludicris $1,000.00. As planned, its out of stock as its sole purpose really was to put $1,000.00 into people's heads for this level of performance, although a few might still be available now and then, but not many for the stated reasons since now you'd have to be an idiot to buy one and you should be vomiting if you already have one.
Next, they release basically the same gtx 680 at $400.00 Now people think, "LOOK how CHEAP it is NOW!" and they can't wait to spend this high price for a mid range, especially since they can now get $1,000.00 performance for $800.00. It seems like a bargain but its a complete ripoff. When GK110 hits, they can classify it as an unusually high end card and charge $700.00 for it. The end result is an entire lineup that is way more expensive than any other in history, and people will pay their money and thank them for it as they laugh all the way to the bank.

Personally, I will be patient and watch the dust settle from this launch. Prices will fall at some point and with the whole lineup infront of me I can make the best choice. Right now any purchase will be guarenteed to result in buyer's remorse in the near future.

Didn't get that and what about this mid range chip nonsense?It beats the AMD's high end so its the high end despite of whatever names nvidia may have called it internally.The only deciding factor for a chip should be its performance and 680 fits the bill.

 

[ShintaiDK]

Blame AMD for not moving the price/performance at all with the HD7xxx. Atleast nVidia did.

they charged 500 bucks for the gtx680 because it kept up with or beat the 7970.

they charged 400 bucks for the gtx670 because it beats the 7950.

the gtx690 means nothing even to most enthusiasts and will be an expensive niche card for those that simply want the fastest card.

^^ This.

 

[moonbogg]

I'm tired and meant to say gtx 670 makes 680 obsolete. It is a GK104 chip, its NOT the high end and regardless of the supply and demand and competition reasoning for the price, its much higher than it should be. The price will plummet later.

 

[aaksheytalwar]

I bought my 7970 in India and along with cooling and other accessories paid nearly $1200 total for it. And I will upgrade as soon as 8970 is out, hopefully. And it keeps up with 6990 nearly once overclocked, at least comes close most of the time. So the price isn't that bad at $550 for release and $450 now

 

[toyota]

Didn't get that and what about this mid range chip nonsense?It beats the AMD's high end so its the high end despite of whatever names nvidia may have called it internally.The only deciding factor for a chip should be its performance and 680 fits the bill.

yes it performs like a higher end chip but it is technically what would have been their mid range chip and that is the fact he is referring to.

 

[aaksheytalwar]

So what, if they waited even more, they would still be such with a 580 which would need to be priced at 300 then.

 

[3DVagabond]

I'm tired and meant to say gtx 670 makes 680 obsolete. It is a GK104 chip, its NOT the high end and regardless of the supply and demand and competition reasoning for the price, its much higher than it should be. The price will plummet later.

It's the highest end they can make. They planned on a bigger, more complicated chip, but they can't get it to the point of manufacturing it. It's in the too hard pile right now. The GK104 is the biggest baddest highest performance that they have the expertise at the moment to make. They can't even make that many of them.

I think they came out with the 670 cranked up as high as they did because the 680 is gone, at least for a long while, in the consumer market. They have orders for 150,000 dual chip Tesla card for $3K each (OK, that's the retail. Not sure of what exactly they are selling them for.). They need 300k chips for that order. They aren't going to give you and I any, unless they don't meet the binning needed for the Tesla card. If they could make GK110, they wouldn't be using this "midrange" chip, as some like to call it, in high end Tesla's.

GK104 is it, and more than likely in it's cut down 670 form, for some time. Hopefully on Monday Newegg will get some more or it's gonna get get really dodgy.

 

[d3fu5i0n]

I've been considering an upgrade, recently. But I have similar thoughts as you do, OP.

 

[sandorski]

Nope. The 7970 is actually a Notebook chip. AMD knew Nvidia didn't have much, so they kept the real 7970 until later. Brazos 3 will have the Video capability of the 7970 and will do it with 10watts.

True story.

 

[aaksheytalwar]

Nope. The 7970 is actually a Notebook chip. AMD knew Nvidia didn't have much, so they kept the real 7970 until later. Brazos 3 will have the Video capability of the 7970 and will do it with 10watts.

True story.

Thumbs up ;D

 

[Jaydip]

yes it performs like a higher end chip but it is technically what would have been their mid range chip and that is the fact he is referring to.

Did NV ever confirm this?We have circumstantial evidences but we don't know for sure.

 

[Gryz]

The end result is an entire lineup that is way more expensive than any other in history

I remember I bought my first videocard 13 years ago. A TNT2 Ultra for 350 euros (770 guilders to be exact). It was obsoleted by the Geforce256 a few months later. Looking back, I don't think 400 euros for a gtx670 is such an outrageous price.

A stone marten has chewed through the electrical wires in my car yesterday. Starter engine busted, bunch of other stuff needs to be replaced. Costs at least 500 euros. That's what I call outrageous. When I think about it, it's amazing how cheap high-tech computer stuff is compared to mechanical or old-fashioned electrical stuff.

 

[aaksheytalwar]

I remember I bought my first videocard 13 years ago. A TNT2 Ultra for 350 euros (770 guilders to be exact). It was obsoleted by the Geforce256 a few months later. Looking back, I don't think 400 euros for a gtx670 is such an outrageous price.

A stone marten has chewed through the electrical wires in my car yesterday. Starter engine busted, bunch of other stuff needs to be replaced. Costs at least 500 euros. That's what I call outrageous. When I think about it, it's amazing how cheap high-tech computer stuff is compared to mechanical or old-fashioned electrical stuff.

True.

There was a time when GPUs were obsoleted within 3-6 months, a years back. Every year at least 2-3 highest cards were released at different points of time, within the same year/generation often from both sides. And they used to be priced even higher than right now, and back then even PPP was worse, at least in other parts of the world much worse.

680 is still the best card. Just that they don't have that many and thus are willing to forgo sales, especially in the US market where the price difference is a bit on the higher side.

In some countries of the world the difference in price isn't as high. And they anyway can't make enough of them to satisfy the demand. So they brought out 670 for $100 cheaper to destroy the competition, add some future proofing to competitor destruction while satisfying the thirst of most consumers, and they still enjoy enough profit this being cheaper to make.

Yet, for $400, there haven't been a lot of times when such deals could have been bought at launch day. And something which can easily last as long as the next gen consoles aren't out or 1.5+ years, whichever is sooner.

 

[kami]

If AMD priced the 7970 at $400 the GTX 680 would have launched at $400 too.

Did NV ever confirm this?We have circumstantial evidences but we don't know for sure.

Well there's that supposed 2304-core card coming out which would be the single GPU king. GTX 685 maybe? That is why people are calling the 680 mid-range, even if it beats or equals AMD's high end offering. Really it would be more like mid-high end since you would have GTX 685 > GTX 680 > GTX 670 > GTX 660 for single GPU.

 

[DeeJayeS]

This just in: your video card loses value the second you buy it. ()

Its like a new car, as soon as you drive one off the lot it depreciates a couple grand. And there are always better models being developed. So why buy a new car then? Its CRAZY...

And yet, last I checked people still buy new cars. They are willing to pay a premium for the latest and greatest.

/thread

 

[Axon]

The 680 is still a better card, and unless you get a custom OC PCB, the reference 680 clocks better and stays cooler.

For example, my 680 powers my mITX rig. A ref EVGA 670 would be nice, but not quite as good in that context.

However, yes, the 670 is the current price/performance king.

 

[SirPauly]

Imho,

The 28nm pricing was set with the HD 7970 and this translated into both AMD and nVidia gamers paying more premiums for their performance, sadly.

Considering the new nodes and arches are truly substantial and significant, consumers are really getting more-so evolutionary and incremental price performance benefits -- and these generations from both AMD and nVidia may be weakest price/performance in history.

There was staunch support for premium pricing and sometimes the support receives what they desired.

 

[Cerb]

OK, some are a little high, for what they are, but am I the only one who sees business as usual, and isn't bothered by it?

I should totally be able to get $120 back for the loss of value on my launch GTX 460...right?

 

[OILFIELDTRASH]

Gtx 680 is the high end. If you know of nvidia selling a higher end single chip let us know about it.

The pipe dream a 680 the size of the sun and 100% more performance than the 580 is just that. A pipe dream.

Sure it was nice on paper. Heck they can't even make enough 680's and they are relatively small chips. A humongous 680 would of been fantastic for all the very tiny fraction of those lucky enough to buy one.

 

[SirPauly]

Imho,

It is business as usual and ya can't really point fingers at companies that desire to maximize revenue and margins. They truly have all the risk.

But, one can offer observations as well. These nodes and arches are so very rare and very odd to see evolutionary and incremental price/performance benefits. Hopefully the drama of 28nm is more so an exception to the rule and not a new rule moving forward.

 

[OILFIELDTRASH]

Imho,

It is business as usual and ya can't really point fingers at companies that desire to maximize revenue and margins. They truly have all the risk.

But, one can offer observations as well. These nodes and arches are so very rare and very odd to see evolutionary and incremental price/performance benefits. Hopefully the drama of 28nm is more so an exception to the rule and not a new rule moving forward.

At first I was like man this sucks. I want a 680 the size of the sun and churning out triple digit fps in every game.
After awhile I accepted the fact it's just not gonna happen. Amd took a small die strategy for big bucks and high clocks and it worked. People bought em. Nvidia would of been foolish to release a 680 that was twice as big for the same price.
At this point I wanted some new hardware and my gtx 480 is woefully under powered for 3d gaming in BF3. A gtx 670 for $400 was the best value yet so I bit.