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nvidia tegra K1

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To be fair the K1 may stand a better chance in automotive than in phones. They may even be able to run it at full clock speeds when it's strapped to a ton of solid steel.
 
Out of curiousity, what's the source for projected Tegra Automotive revenue?

It came from one of their Q&A sessions last year (I'm not sure which date though).

As for the design wins and all, I find it quite telling that both Intel and Nvidia had a BMW i3 at their respective CES booths this year proclaiming their design win in the car.

True, and it makes some sense, because cars nowadays have dozens and dozens of different processors on board to handle a variety of different functions. BMW i3 is one example (where NVIDIA is used in the infotainment system and Intel is used in the ConnectedDrive system). Audi A3 is another example (where NVIDIA is used in the infotainment system and Qualcomm is used for the modem).
 
These cars are very computer intensive. My CX-5 has 28 different processors\computers performing some function. I had to do a double take when the finance guy was going over the warranty and listed them under the initial contract.
 
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