Not long after its release of nForce 680i SLi reference board, letting part of the 2nd tier main board manufacturers and AIC partners put on their brands for sale, NVIDIA has decided to hit the iron when it is hot and already planned to take advantage of its AIC partner?s channel of graphic cards to sell the main board products as well.
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More than 80% of main boards are produced by the Top 5 manufacturers: Asus, ECS, Foxconn, Gigabyte and MSI. Since the sales of its chipsets is simply manipulated by the Top 5, to ensure its good sales and free the control, NVIDIA is now enlarging its main board OEM business step by step and does not merely focus on advanced modes.
Not long ago, NVIDIA developed an nForce 680i SLi reference board for part of the 2nd tier main board manufacturers and AIC partners to sell using their own brand. Due to the time saved from development, it let manufacturers to launch the product even earlier then the Top 5. The result was so encouraging and therefore NVIDIA is going to enlarge the scale of main board OEM further.
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Soon, reference designs of nForce 650i Ultra, GeForce 7000/nForce 630i and GeForce 7000/nForce 630a family for the essential market will also be distributed and sold from the channel.
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Taking nForce 650i Ultra as an example, its features are similar to that of Intel 965P chipset, however, due to the brand effect of Intel, all the 1st tier main board manufacturers show no interest in nForce 650i Ultra.
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