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GPUs aren't far front the point where they'll be able to deliver fully photorealistic imagery at high resolutions and high framerates. As such they're going to need new markets for their parallel processing technology. Scientific and financial modelling calculations are obvious markets to aim for, alongside game physics.
The future looks promising for PCs.The revelation comes days after it emerged ATI will be likewise pitching its graphics chip technology as a co-processor for compute-intensive scientific and engineering applications, not just games physics.