Part of the problem is that NVidia hasn’t faced much competition in the last several years. AMD only had products aimed at the mainstream, and the crypto boom basically removes them from a large part of that market segment as is.
It’s very similar to the situation with Intel where we sat on four cores for so many years in a row. Even in nature you’ll find that animals only run as fast as necessary to escape whatever wants to eat them. A lack of competition breeds laziness and complacency.
That's a part of reality... A time tested and studied one. An executive should know better and plan accordingly. Before Turing launched I detailed in full that Nvidia would commit a series of mistakes and I'm pleasantly shocked that they committed every last one of them. I detailed a pair trade of long AMD short intel and Nvidia and Jensen and bonehead Intel delivered Immensely. Greed, laziness, and complacency are there. It doesn't mean one should be foolish and fall privy to them at their
peak. Especially when there's technology sitting on a shelf somewhere that can be pushed to market... There's no excuse for this other than pure greed. Innovate or die is the mantra. Anyone in tech knows better but greed compels them to ignore this reality. Imagination Technologies and the company they bought had Ray tracing Hardware IP almost a decade ago. This isn't new technology and nothing compelled Nvidia to price gouge here. Intel had tons of IP to do exactly what AMD is now doing but they didn't because they wanted to price gouge. This isn't laziness or complacency.. It's pure unadulterated greed plan and simple.. A product of an increasingly out-dated and myopic form of ignorant capitalism. Globally, it's costing America as a whole. The mantra I see going forward is : Innovate, make your money, and get out of the way. This lingering and gouging is a thing of the past. In tech, someone is always on your heels. There is no 'relax'. Every tech executive knows this and pays the price when they forget:
Innovate, make your coin, and get out of the way. Linger and die.
In fairness this just wipes out the gains of the last year. It should have been clear that the stock was being heavily overvalued and would need to correct eventually. If it hadn’t bubbled as much, I don’t think it would have crashed as hard as it did.
I don't use markets/stock price as a barometer. It always lags reality whereby it benefits wallstreet insiders the most. It's clearly disconnected with reality in a manner that screws over retail investors. That being said, a year and a half of gains was wiped out. The stock indeed had no business at those levels and the reason is because all of the markets Jensen highlighted Nvida would expand into that would be worth tens of billions were hot air. Weak AI is pure hype and people are starting to figure that out. They never had an establishment in the automotive or embedded markets. Crypto currencies are an absolute joke. So, as is always with financial scams, all of the pricing was based on hot air. The balloon has been deflated now that the reality is clear : They're just a GPU company with competition.
AMD definitely has the ball in their court now that NVidia has committed and played their hand. If they can get a competitive Navi card out for $200 - $300 they stand to have a real winner on their hands since NVidia has no traditional mainstream cards right now.
If AMD doesn’t have anything to show than the choice comes down to buying the more expensive NVidia card or simply not upgrading.
For me, it's buying a 7nm/PCIE 4.0 AMD GPU based on an open source stack targetted towards linux or no upgrade. Alternatively, I'll ride my Pascal cards well into 2020/2021 when the market comes back to reality or materializes the innovation/value I seek.
Meanwhile, if I want to play with RTX, I can and already had the ability to do so on Pascal.
The popular video games don't need 2080tis or 2060s. I can play Pubg on a 2400G APU from AMD if I chose to. When there's so much action on the screen, no one is stopping to smell the roses and observe the penumbra. 60fps is the same as 120fps... legendary graphics settings the same as medium graphics settings.. Everything is zooming by in a blur.
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