- Jan 4, 2004
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http://enthusiast.hardocp.com/...wxLCxoZW50aHVzaWFzdA==
Wow.
This is a new level of messed up IMO...
Wow.
This is a new level of messed up IMO...
NVIDIA Dictates Advertised Video Card Pricing
- Thread starter n7
- Start date
geokilla
Platinum Member
- Oct 14, 2006
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Hmm, I was wondering why I couldn't see the prices of 8800GT and stuff on NCIX. I had to click "add to cart" to see em, or if there was a mail in rebate going on, then I can see the price of the card without having to go to the cart.
IMO, that's messed up, PITA, everything negative that one can possibly think of.
Canada Computers still shows the price of the 8800GT and stuff. That's one place which isn't following NVIDIA's UMAP policy.
IMO, that's messed up, PITA, everything negative that one can possibly think of.
Canada Computers still shows the price of the 8800GT and stuff. That's one place which isn't following NVIDIA's UMAP policy.
ncix canada sends me a weekly advertising thing, that lists lots of low prices for nvidia. Best prices are almost always in those specials. Don't think nvidia can kill that, as than only ati cards would appear to be on special.
If you read the HardOCP article it says that that type of price advertising manipulation is illegal in Canada, as well as some European countries, which expains why Canada Computers, NCIX, etc. can still show the prices as normal.
just looked at ncix and a couple of cards had lines through the price saying too low to list, but all the rest had a price for all to see.
edit: anyways I think it is a bad idea and will soon go away.
edit: anyways I think it is a bad idea and will soon go away.
bryanW1995
Lifer
- May 22, 2007
- 11,144
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I've noticed that "click for price" button on a lot of items over the past 9 months or so...now I know why :frown:
this is what we get when there isn't enough competition...I FV**ING HATE YOU HECTOR RUIZ!!!
this is what we get when there isn't enough competition...I FV**ING HATE YOU HECTOR RUIZ!!!
Wow, who is the fool that thought this up.
I wonder if NCIX has consulted with there legal team about this, cause it is quite illegal up here. In any case if any other canucks are not impressed with this "program" you can file your opinion here:
http://www.competitionbureau.g...c.nsf/en/h_00019e.html
I wonder if NCIX has consulted with there legal team about this, cause it is quite illegal up here. In any case if any other canucks are not impressed with this "program" you can file your opinion here:
http://www.competitionbureau.g...c.nsf/en/h_00019e.html
Skunkwourk
Diamond Member
- Dec 9, 2004
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AnandThenMan
Diamond Member
- Nov 11, 2004
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Sure blame Ruiz. Not. Let me guess he's responsible for making you fat as well.
Why is Nvidia doing this? It seems so counter productive and will just piss people off.
Why is Nvidia doing this? It seems so counter productive and will just piss people off.
ViRGE
Elite Member, Moderator Emeritus
- Oct 9, 1999
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That's the bit that the HardOCP article wasn't really helpful with; they don't have a clear answer as to why it's being done. I'm not the least bit amused by this new system, but it's hard to make a value judgment without knowing why NVIDIA is doing it.
AnandThenMan
Diamond Member
- Nov 11, 2004
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True enough, I am not going to second guess why Nvidia has done this. But It strikes as bullying by Nvidia. I don't see why they feel the need to push the retailers around and tell them how to sell their products. I'm not in retail so perhaps this is quite common. I can understand them imposing guidelines on how a retailer could represent or advertise the product. But for them to forbid the price to be shown unless the user clicks "show me the price" or adds the item to the cart is not acceptable to me.
I certainly don't buy the argument that Nvidia is trying to protect the little guy. They are doing this for their own gain only IMO. What exactly they hope to gain escapes me.
They seem to be trying to appease those brands that charge a premium for their products. I say brands, because I don't think many of these companies even manufacture the cards themselves. The cards are all the pretty much the same and are produced by Flextronics and Foxconn for NV, if I recall, who then sells them to the various brands. (Please let me know if I'm wrong on those details.)
Anyways, so you have companies (Palit, PNY, and others I'm guessing) that sell the cards with very basic bundles for a relatively cheap price. They're undercutting NV's "preferred" partners, who charge a premium for their products -- on the basis of better brand recognition, longer warranty, or a nicer bundle, etc. Obviously, for NV, they're trying to sell all the cards they can, to whoever they can...but apparently, there's also something to be gained by appeasing their preferred partners. What that might be, I can't really say.
That's my view of it anyways.
Anyways, so you have companies (Palit, PNY, and others I'm guessing) that sell the cards with very basic bundles for a relatively cheap price. They're undercutting NV's "preferred" partners, who charge a premium for their products -- on the basis of better brand recognition, longer warranty, or a nicer bundle, etc. Obviously, for NV, they're trying to sell all the cards they can, to whoever they can...but apparently, there's also something to be gained by appeasing their preferred partners. What that might be, I can't really say.
That's my view of it anyways.
I am more inclined to believe that the program is to benefit retailers not manufacturers. Sony and Mitsubishi have done this with their televisions for years (used the same tactic of tying advertising dollars to pricing.) It makes the retail stores happy because the discount stores don't advertise lower prices and steal sales from them.
I used to have a preferred dealer that I purchased my televsions from and you walked in the store, looked at the price tag, and then told them what you you wanted to pay (and waited while they "talked to the manager.") It was like going to an auto dealership.
My guess is B&M retailers have been complaining about internet sales.
I used to have a preferred dealer that I purchased my televsions from and you walked in the store, looked at the price tag, and then told them what you you wanted to pay (and waited while they "talked to the manager.") It was like going to an auto dealership.
My guess is B&M retailers have been complaining about internet sales.
I have also seen this on many online sites, and for many different products. Flash memory, DV D players, TVs and so on-there are many manufacturers who mandate that the price not be shown if the item is below MSRP and is available at thier partners.
Just scan thru Amazon and you will see products with a "add to cart to see lowest price" with the explanation that " .....xxxx won't allow us to show the price....." etc.
So it is common practice and it's not just Nvidia.
After reading Silent's post this makes perfect sense. I use automated "shopbot" services to quickly check for lowest prices when shopping online for price matches. With this new system, less people will be drawn away from bigger retailers to more competetive ones because all prices will appear the same.
Good for NV's preferred retailers (who, anyways? BB?), annoying for the consumer.
Good for NV's preferred retailers (who, anyways? BB?), annoying for the consumer.
This may work in California, but I haven't found a B&M store within 200 miles of me that ever sells current generation video cards. The big chains only carry last year's unwanted leftovers, and price gouge them hard.
Besides, how many customers are smart enough to know which product they want, and are looking to spend that much money for the best one, yet are still stupid enough to walk into a mall instead of ordering online? I can't see the logic in this scenario.
As for online retailers, I'm still lost as to why any company would be willing to butt heads with some of the largest retailers on the continent..... under the premise of helping them.
They agree to it because they have no choice. If they don't sign into this UMAP agreement, NVIDIA simply strong-arm's said e-tailer out of the picture (they no longer receive any NV products, or their funding gets cut).
ANy american out there who can sue them and bring the prices down... In India we can only sue them in a lower cout and max may be get a non trust against them!!!
Maybe we can get them like the RAM guys who were fixin' the prices!!!
Maybe we can get them like the RAM guys who were fixin' the prices!!!
Er, now we're stuck in circular logic.
NewEgg sells huge volumes of nVidia products. nVidia decides to insult them for it. They can:
1) Refuse, which hurts *both* companies in lost sales
2) Agree, which confuses consumers
3) Fight in court, which hurts both companies
What is the scenario in which everyone comes out ahead??
BlueAcolyte
Platinum Member
- Nov 19, 2007
- 2,793
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