More like showing off their artifical notion of what's important in life. Clue for the clueless: if you get a stiffy from an increase in 3DMark but no increase in other DirectX, you have lost touch with reality. Seek help immediately.unless you just want to 'show-off' your 3DMark scores
This has been a major thread in General. They are beta drivers that are optimized for 3DMark2001. Many users are reporting "issues" and have uninstalled them.
Wait for the final release (unless you just want to 'show-off' your 3DMark scores).