Nvidia buys ULI

[Gamer X]

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This other Thread was started on the same topic previously.

Please do not start any additional threads regarding the union of these two.

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[Cheesetogo]

This can't be good for ati board makers using the uli south bridge.

 

[sisq0kidd]

Ruh oh

 

[nRollo]

It will be interesting to see what nVidia's strategy here is-
1. Raise the price of ULI Southbridges to make the ATI motherboards no longer competitive.
2. Assimilate ULI tech into various nForce chipsets and no longer sell separate Southbridges to ATI board makers

Either way, not a very Merry Christmas for ATI- first trumped at the high end single card, then perhaps getting the rug pulled out from under Crossfire. Ouch.

I have to admit I'm impressed by this move, it's really starting to look like days gone by where every move ATI makes, nVidia has an answer waiting.

 

[sandorski]

Originally posted by: Rollo
It will be interesting to see what nVidia's strategy here is-
1. Raise the price of ULI Southbridges to make the ATI motherboards no longer competitive.
2. Assimilate ULI tech into various nForce chipsets and no longer sell separate Southbridges to ATI board makers

Either way, not a very Merry Christmas for ATI- first trumped at the high end single card, then perhaps getting the rug pulled out from under Crossfire. Ouch.

I have to admit I'm impressed by this move, it's really starting to look like days gone by where every move ATI makes, nVidia has an answer waiting.

If Nvidias "answer" is to just by up competition to thwart other competition, it's not much of an "answer".

 

[tuteja1986]

yeah ! NVIDIA is so going ahead on its plan to become a monopoly in Graphic and motherboard sector. I don't think ATI is making a right decision if they plan on to have 16 pipeline + 48 Pixel Shader units on R580. No one would want to really buy a crossfire motherboard if ATI can't find a good performance leap in there next round attack. ATI needs to solve few problems with the R520 = Size , Heat , Power consumption. ATI has fixed one of there problem that was with the Open GL which is good but they really need a card like ATI 9700PRO to gain back its image and stabilize/blance the market.

 

[sisq0kidd]

Originally posted by: sandorski

Originally posted by: Rollo
It will be interesting to see what nVidia's strategy here is-
1. Raise the price of ULI Southbridges to make the ATI motherboards no longer competitive.
2. Assimilate ULI tech into various nForce chipsets and no longer sell separate Southbridges to ATI board makers

Either way, not a very Merry Christmas for ATI- first trumped at the high end single card, then perhaps getting the rug pulled out from under Crossfire. Ouch.

I have to admit I'm impressed by this move, it's really starting to look like days gone by where every move ATI makes, nVidia has an answer waiting.

If Nvidias "answer" is to just by up competition to thwart other competition, it's not much of an "answer".

I think it's the best kind of answer for their company. Can't beat them (well, in this case they are beating them)? Buy them!

 

[Ackmed]

Originally posted by: sandorski

Originally posted by: Rollo
It will be interesting to see what nVidia's strategy here is-
1. Raise the price of ULI Southbridges to make the ATI motherboards no longer competitive.
2. Assimilate ULI tech into various nForce chipsets and no longer sell separate Southbridges to ATI board makers

Either way, not a very Merry Christmas for ATI- first trumped at the high end single card, then perhaps getting the rug pulled out from under Crossfire. Ouch.

I have to admit I'm impressed by this move, it's really starting to look like days gone by where every move ATI makes, nVidia has an answer waiting.

If Nvidias "answer" is to just by up competition to thwart other competition, it's not much of an "answer".

Dont listen to him. The 512MB isnt even available, and Crossfire isnt going anywhere. Just spreading more PR to cover his beloved NV, again.

 

[nRollo]

Originally posted by: Ackmed

Originally posted by: sandorski

Originally posted by: Rollo
It will be interesting to see what nVidia's strategy here is-
1. Raise the price of ULI Southbridges to make the ATI motherboards no longer competitive.
2. Assimilate ULI tech into various nForce chipsets and no longer sell separate Southbridges to ATI board makers

Either way, not a very Merry Christmas for ATI- first trumped at the high end single card, then perhaps getting the rug pulled out from under Crossfire. Ouch.

I have to admit I'm impressed by this move, it's really starting to look like days gone by where every move ATI makes, nVidia has an answer waiting.

If Nvidias "answer" is to just by up competition to thwart other competition, it's not much of an "answer".

Dont listen to him. The 512MB isnt even available, and Crossfire isnt going anywhere. Just spreading more PR to cover his beloved NV, again.

LOL

Don't listen to him, just spreading PR to cover his beloved ATI again. Later he'll have links from some Ugandan website where some guy leaked a bios for R520s, and a PR release from ATI about how they "didn't want those Southbridges anyway" because their own engineers are working on something "much better, that will be out soon!".

:laugh:

 

[nRollo]

Originally posted by: sandorski

Originally posted by: Rollo
It will be interesting to see what nVidia's strategy here is-
1. Raise the price of ULI Southbridges to make the ATI motherboards no longer competitive.
2. Assimilate ULI tech into various nForce chipsets and no longer sell separate Southbridges to ATI board makers

Either way, not a very Merry Christmas for ATI- first trumped at the high end single card, then perhaps getting the rug pulled out from under Crossfire. Ouch.

I have to admit I'm impressed by this move, it's really starting to look like days gone by where every move ATI makes, nVidia has an answer waiting.

If Nvidias "answer" is to just by up competition to thwart other competition, it's not much of an "answer".

This is actually the BEST thing nVidia could have done, short of buying all motherboard OEMs and telling ATI "we don't need no steenking Crossfire"?

The ATI Southbridge was universally reviled, if ATI has to use it now not many people will buy ATI motherboards.

 

[sandorski]

Originally posted by: Rollo

Originally posted by: sandorski

Originally posted by: Rollo
It will be interesting to see what nVidia's strategy here is-
1. Raise the price of ULI Southbridges to make the ATI motherboards no longer competitive.
2. Assimilate ULI tech into various nForce chipsets and no longer sell separate Southbridges to ATI board makers

Either way, not a very Merry Christmas for ATI- first trumped at the high end single card, then perhaps getting the rug pulled out from under Crossfire. Ouch.

I have to admit I'm impressed by this move, it's really starting to look like days gone by where every move ATI makes, nVidia has an answer waiting.

If Nvidias "answer" is to just by up competition to thwart other competition, it's not much of an "answer".

This is actually the BEST thing nVidia could have done, short of buying all motherboard OEMs and telling ATI "we don't need no steenking Crossfire"?

The ATI Southbridge was universally reviled, if ATI has to use it now not many people will buy ATI motherboards.

It might be good for Nvidia, but I'm more concerned with what's best for me and other consumers. More competition is good, less is bad.

 

[Griswold]

Originally posted by: sandorski
It might be good for Nvidia, but I'm more concerned with what's best for me and other consumers. More competition is good, less is bad.

Dont bother, people like him cant possibly understand that concept.

 

[Schadenfroh]

Does ULI make the chipset for the xbox 360?

 

[Keysplayr]

Why don't we all just wait and see what Nvidia's true motives for this purchase really are.
Could be many reasons. It could hurt the consumer, or benefit them. We have no idea, and unless your privy to the details of the sales contract and legal documentation (Of which there is definately an ocean's worth of paperwork) do not pretend to know what they have in mind. The only thing we can safely assume, is that this is somehow beneficial to Nvidia in ways we can't see yet. We can only guess the rest.

 

[Lonyo]

Originally posted by: Schadenfroh
Does ULI make the chipset for the xbox 360?

I think that SIS do some of the XBox 360 bits, and the SB is at least in part built in on the graphics chip (ie: ATi).

 

[solofly]

Originally posted by: Rollo

Originally posted by: Ackmed

Originally posted by: sandorski

Originally posted by: Rollo
It will be interesting to see what nVidia's strategy here is-
1. Raise the price of ULI Southbridges to make the ATI motherboards no longer competitive.
2. Assimilate ULI tech into various nForce chipsets and no longer sell separate Southbridges to ATI board makers

Either way, not a very Merry Christmas for ATI- first trumped at the high end single card, then perhaps getting the rug pulled out from under Crossfire. Ouch.

I have to admit I'm impressed by this move, it's really starting to look like days gone by where every move ATI makes, nVidia has an answer waiting.

If Nvidias "answer" is to just by up competition to thwart other competition, it's not much of an "answer".

Dont listen to him. The 512MB isnt even available, and Crossfire isnt going anywhere. Just spreading more PR to cover his beloved NV, again.

LOL

Don't listen to him, just spreading PR to cover his beloved ATI again. Later he'll have links from some Ugandan website where some guy leaked a bios for R520s, and a PR release from ATI about how they "didn't want those Southbridges anyway" because their own engineers are working on something "much better, that will be out soon!".

:laugh:

Well said dude and if the shoe was on the other foot and Ati bought them out instead guys like ackmed wouldn't have a problem with it.

Anyway this great news and upcoming nForce motherboards will only get better with this transaction.

Way to go nVidia!:thumbsup:

 

[Keysplayr]

Originally posted by: Schadenfroh
Does ULI make the chipset for the xbox 360?

Good question. I'd like to know this as well.

 

[Creig]

Originally posted by: Rollo
The ATI Southbridge was universally reviled, if ATI has to use it now not many people will buy ATI motherboards.

"Universally reviled"? Better tell that to Wesley Fink who said:

Users were more disturbed than ATI may have thought with the limitations of the SB450 south bridge. In practical terms, it made no real difference at all in performance, since SATA2 is not really faster than SATA1 with current drives, and most USB transfers don't come even fractionally close to taxing the transfer capabilities of USB 2.0.

 

[Peter]

SiS does that.

http://www.sis.com/pressroom/pressrelease_000207.htm

 

[Keysplayr]

Originally posted by: Creig

Originally posted by: Rollo
The ATI Southbridge was universally reviled, if ATI has to use it now not many people will buy ATI motherboards.

"Universally reviled"? Better tell that to Wesley Fink who said:

Users were more disturbed than ATI may have thought with the limitations of the SB450 south bridge. In practical terms, it made no real difference at all in performance, since SATA2 is not really faster than SATA1 with current drives, and most USB transfers don't come even fractionally close to taxing the transfer capabilities of USB 2.0.

Give us a link to the article? I don't like reading snippits from articles as they don't do the whole picture justice. -Thanks.

 

[kamranziadar]

Nvidia already had Nforce 4 which was great, now they owned ULI. ATI should be really worried.

 

[Cheesetogo]

I don't think ati will really care too much about uli being bought, because ati was opposed to the uli chipset being used on their motherboards. The board manufacturers are the ones who wanted to use the uli south bridge because the ati southbridge had some problems.

 

[gunblade]

Having used nforce 2, 3 and now nforce 4, I can only hope the lingering IDE problem on nforce chipset will be gone in the next nforce chipset with the help of ULI design.