650 MSRP isn't so bad considering that the rgular GTX was 600 MSRP and cost about that (if not a little more) at release but demand was high as was availablity and so the price dropped rapidly (about $75 in a month). In this case demand won't be nearly as high and if this is the undisputed performance leader with no response from ATI (unlike with the GTX, since at GTX release R520 was still set for release 1 month later) then there will be no incentive to drop prices, also with such high clocks I can't see yields being that good but hopefully nVidia will surprise me.