Fist off Daemon_UK, it is a
bad thing that Nvidia will most likely whoop ATI. It was also bad to see S3, Matrox, and 3Dfx drop out. All this means LESS COMPITITOIN! Do you really think AMD would have prices so low if there was no Intel? Nvidia will be able to have high prices, because there will be no compition.
Now, on the good side of that argument, game developers will be able to focus all their time on just one GPU chipset, making for much better graphics.
Also, one of the things that made nvidia great, was their 6 month product cycles. No other company was able to do that. In this market, if you skip even one product cycle, it could mean the companies end. (3dfx's VooDoo5)
With that being said...I wan't nvidia to really get desperate for sales.

that'll make it better for the customer.