Originally posted by: Ornery
"Your average street car has loads of flex in the suspension and chassis already and even in the stock tires. That is why stiffening it up a bit through larger rims, lower profile tires and firmer shocks can generally improve the handling characteristics of a road car."
How horrible is the handling from the start, when you consider it's using the exact same roads that tractor trailer rigs can easily navigate?  How friggin' firm does it have to be for urban and suburban use?  Slap some high quality rubber on those factory rims, and achieve 80% of your goal, without sacrificing ride in any way.  That last 20% will cost a small fortune, ruin the ride, and be TOTALLY unnecessary 99.9% of the time you're driving.
		
		
	 
just to add that replacing tires can affect ride and noise.
Most sticky tires have a harsher ride (I'm not saying it IS harsh, but it is stiffer than all seasons; even if the sidewall is the SAME) and also they are noiser. Or get noiser over time anyway. So switching to better tires doesn't always mean that your ride will be unchanged. 
Just to add, if you have any variation of Michelin MXV4's GET RID OF THEM! They are the product of satan. SATAN designed those tires himself...
Can ya tell I hate MXV4s? 
 
Look Ornery, if people want a better handling car, they usually go all out. Just changing tires doesn't do it. Now I'm making the assumption that they do this because they goto the track or some legal competitive arena to fully exploit their modfications. If they don't goto these arenas, then they probably just like to have those modifications for the sake of it. Maybe it makes them feel better about themselves or bragging rights or whatever. I don't particulary agree with people who do it for those reasons, but hey...it's their money not mine. And if it makes them happy, then good for them.  
Now I did exactly what you stated. I have only changed the tires to high-performance summer tires and added a strut bar and rear sway bar (pretty cheap...around $250 CDN in total for both). I haven't gone the route of shocks/springs/bushings/etc.. yet..and I probably won't.
Also people who lower cars, usually do it for looks. I'm not talking about extreme lowering, but something like a 1-1.5inch drop. It can make a big difference in the look of some cars (see 4th gen Maximas).
Finally, there is a compromise to keep a stiff suspension yet have a nice ride. But it costs $$$. You can buy adjustable shocks that go from soft to harsh. Some have to be adjusted physically and other more expensive models allow you to do it electronically on-the-fly from inside the car. Those electronic ones offer a wide range of options and are big bucks.