Hilarious.
August 20, 2004 -- The road-hogging, gas-guzzling Hummer ? a bane to environmentalists everywhere ? is about to assault your olfactory nerves.
The creators of the SUV are lending their name to an "eau de toilette" that melds the smell of thyme, fir, cardamom and sandalwood to create the Hummer Fragrance for Men.
At $52 a pop, the cologne is being marketed in a boxy, truck-like bottle by Riviera Concepts Inc., which is targeting 25- to 45-year-olds with a penchant for the ultra-masculine.
"It's got credibility with men," said Riviera boss Adrian Ellis, who inked the deal with the car-maker.