1. the price is in the middle of the market. cheaper than the ipod and iriver, but more expensive than the zen
2. the company is based out of korea
3. they have a silver 40gb - look carefully, it's there
4. they do not have a 40gb M3L long play version. no idea why not.
5. i've read only good reviews about them. their support is excellent and they listen to consumer feedback
6. the cradle offers a line out, line in, and USB charging and file transfering capability. the mini-dock offers the same features
7. built in FM means you can listen to the FM radio depending on which country you live in. it currently supports a good number of countries, including the USA, Japan, Korea, etc.
the only thing i'd like to see added to this player in a future firmware update is the ability to sort music by mp3 tag metadata (artist, genre, etc.). currently, u can only sort by directory tree structure, which is fine for me since all my music is categorized in directories. but it would still be nice since all my mp3s are also properly tagged, as they must be so that i can find them on my ipod (which i'll be ditching soon for the iaudio m3l)