Branding's pretty important. It can be a waste of time/money but there's a reason organizations do so.
For an organisation that doesn't sell anything and only produces a few open-source bits of software? Did they spend any time on it? Then sure, they wasted time. Maybe if their previous logo was about thirty years old and looked like the original Microsoft logo but in Comic Sans, I'd agree with them spending a bit of time on it.
Their previous major time-wasters were Australis and Pocket/Hello.
No visions required (though I suspect what lxskllr means is "some vague sense of direction", in which case I agree)! Just make a web browser that is in some way better than the competition, be it performance, security, features, user interface; just do something worthy of note! At their present rate they may match Chrome's multi-threaded performance from 2010 by the year 2020!
PS - people may mistake my criticism for blind hate of Firefox, but you're mistaken: I used Firefox until some point last year. I still have it installed. There are elements in it that I prefer over Chrome, but the straws that broke the camel's back were Pwn2Own's reason for excluding Firefox from its lineup in 2016, and that Chrome loads a multitude of tabs more than twice as fast as Firefox for me. It also irritates me how they keep changing Firefox's UI in pointless ways and only third party add-ons can restore the original look and functionality a lot of the time. I started using Firefox since about Phoenix 0.6, and saw it go from being the trailblazer to almost complete irrelevance.
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