no more "the ultimate driving machine"

[overst33r]

http://adage.com/article?article_id=110963

and a contraditction http://blogs.cars.com/kickingtires/2006/08/bmw_retains_ult.html

it would be a VERY bad move if BMW did change their slogan...its just timeless.

 

[amol]

"BMW" and "Ultimate Driving Machine" are synonymous. I'm not saying that BMW's are the best cars on the road hands down since there are many competitors who offer great cars, but the slogan is imprinted in the mind of anyone who has seen/heard a BMW commercial.

 

[boyRacer]

Some guy on TCL supposedly emailed BMWNA marketing:

Mr. York,
BMW is not dropping the tagline, ?The Ultimate Driving Machine.? Unfortunately, an article in Advertising Age which was completely unfounded states that BMW is dropping the tagline. To say that I am utterly disappointed in the writer?s complete lack of fact checking would be an understatement.

In short, the tagline is alive and well and cherished by the company. We would be fools to drop it.

Regards,

Patrick McKenna

Manager, Marketing Communications
BMW of North America

I don't think BMW is changing their slogan, I think their ads are just going to focus on something else.

 

[FeuerFrei]

Thanks for clearing that up. Not that I care about BMW, but I'd heard the rumor about the slogan change and thought they were dolts.