Nielsen Teams With Adobe to Ruin the Web

[13Gigatons]

Nielsen has revealed its play for relevance in the internet age, announcing a strategic partnership with Adobe. The two companies will measure viewership of pretty much everything on the internet, from streaming video to news articles.
The future of TV is online. It’s no surprise advertisers want to know what cord-cutters are watching.
According to Nielsen’s press release, the new ratings will be the “industry’s first comprehensive, cross-platform system for measuring online TV, video, and other digital content.”
The venture will combine Nielsen’s familiar audience measurement systems with Adobe’s digital analytics and online TV delivery platforms, respectively called Analytics and Primetime.

Nielsen needs to just die and go away. Their TV ratings system was always horrible, now they want to ruin the web as well.

This is what I hate about the internet. It started out as a good idea and then is ruined by greed, corruption and billions of ads.

 

[lozina]

 

[who?]

Would you rather have the internet paid for with advertising, user fees, or tax dollars?

 

[Markbnj]

Would you rather have the internet paid for with advertising, user fees, or tax dollars?

I believe the Internet is already funded through all three of those sources.

 

[Jeff7]

For gods sake, just embed a brain interface chip in us already and get it over with.


"Real-time fully-relevant ad delivery and customer purchase guidance technology! Exercise direct control over your target audience's purchasing choices as they make them!"

Nielsen needs to just die and go away. Their TV ratings system was always horrible, now they want to ruin the web as well.

This is what I hate about the internet. It started out as a good idea and then is ruined by greed, corruption and billions of ads.

That old tale about the Goose That Laid the Golden Eggs - I guess the real moral of the story was, "If you find something good, take what you can get quickly and then relentlessly wring it out until it's destroyed."

 

[DrPizza]

Hopefully, more video sites will switch to html5, rendering adobe flash pointless.

 

[CPA]

Hey Nielsen, I'll save you millions of dollars and tell you which sites are being watched the most frequently: Porn Sites. You're welcome.

 

[Anubis]

Hey Nielsen, I'll save you millions of dollars and tell you which sites are being watched the most frequently: Porn Sites. You're welcome.

lol this

 

[Homerboy]

Porn tracker.
My wife better not get a hold of these records...

 

[TwiceOver]

Cool.

 

[PliotronX]

Hopefully, more video sites will switch to html5, rendering adobe flash pointless.

Yup, especially now that all major browsers support it mobile and otherwise, and HTML5 went official a few days ago.