But isnt it the same with ATI? I mean, it doesnt have as many 3rd party distributors as nVidia, but still has Sapphire, then Asylum or something, etc. I guess the quality/performance doesnt rely entirely on the vendor - its what vendor does to make their product stand out. Asus has regular Ti 4200 and "Super Fast". No actual difference, except for the core and memory runing at fater speeds, and appealing heatsink. PNY, for example, is conservative, and is not popular per se. PNY makes ti4600, but so does leadtek. In leadteks case, to beat the competition, and to further establish themselves as #1 overclockable card makers - leadtek added an awesome cooling device to its ti4600. In embedded videos case, however, when used with nVidias reference drivers, the performance would entirely rely on memory make/speed, and cpu make/speed.