Starting at $649 for the 32GB version I have to admit its a shocking change from the previous Nexus phone lineup. I understand its completely worth every penny considering what they have in terms of power, display, and features, but I think the Nexus was always the "cheap" stock android phone that everybody turned to because it was priced so competitively. Its moved on up there with the other major bad boys and I think its pricing may scare off its previous customers. In all honestly I think I may have to pass on this one.