Who do you buy from? I've had crap HDD packaging from Newegg, Amazon, Microcenter, and Tigerdirect.
For work I buy most things from Newegg, just not drives. I buy our mechanical drives from
www.mwave.com they package them very well. The price is usually the same, but they don't have free shipping. Sometimes I get them from Ingram Micro as well, but they usually charge more.
For personal use, where I have the luxury of waiting for a deal, I will buy HD's from Newegg, but only retail packaging. For instance, I got a retail Toshiba 3 TB two weeks ago for $99. Oddly enough, even though the retail packaging has an inch or more of foam all the way around, they wrapped it about three times in bubble wrap, and filled the box with peanuts. Go figure.
It seems the more I order, the worse the packaging gets. If I buy enough parts to build 4-6 systems at once, it's usually downright pitiful. But no one else has the selection they do, so I deal with it.