<< Is it just them trying to make a buck since i bought basicalyl the cheapest socket 478 board they sell, i'm pretty sure thats it, just wondering if anyone else noticed this. >>
No, not really, because if you shop around, 8 times out of 10, Newegg is going to be cheaper than a lot of other popular online resellers after the totals are added up including shipping. I've done that several times now, put several identical items in my shopping cart, then checked what the total would be with shipping and tax (if applicable), and Newegg was almost always less by at least a few bucks.
IMO, Newegg isn't trying to con or deceive anyone, I don't believe, nor are they trying to 'eek' out a few extra $$ in profit. What they are doing is trying to get a good ranking on the Price Shopper websites, trying to compete with those resellers who ARE trying to con and deceive you.
The fact is, even if a reseller doesn't like doing this, even if a reseller HATES 'padding' their shipping costs and would prefer not to do business this way, they have little choice because you know that most people who use those Price Shopper sites like Pricewatch rarely ever go beyond the first page of hits. If Newegg didn't do this, they would end-up on Page 5 or something, where few people look.