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Newegg .... Chiefvalue ... huh?

It lets them have two different store fronts with two different looks. Also on any comparison shopping site it lets them essentially be listed twice. I'm fairly sure some other companies do the same thing.
 
If I remember correctly, there was a lot of talk about this about a year ago. If you want more info you might be able to find some old threads on the subject.
 
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