Link
Not really sure if I understand it..
The article says that an executable needs to be ran to infect the computer (nothing new)
and that infected JPG file cannot infect another computer on its own.
However, Vincent Gullotto, head antivirus researcher at McAfee Security, says in the article
that "there's no reason a virus writer couldn't make the picture itself able to infect other computers."
:Q
Hopefully, he's just trying to sell more of his software.