New Jaguar ads target gay buyers

[NFS4]

http://www.auto.com/industry/jag18_20021218.htm

 

[Zim Hosein]

Why are you shocked NFS4?

 

[Angrymarshmello]

Misleading in the fact that it's only appearing in gay and lesbian-type magazines. Not like they're going on NBC saying "Gays LOVE Jaguars baby". Who the hell cares who they advertise to?

 

[NFS4]

Originally posted by: RagingBITCH
Misleading in the fact that it's only appearing in gay and lesbian-type magazines. Not like they're going on NBC saying "Gays LOVE Jaguars baby". Who the hell cares who they advertise to?

I didn't write the title

 

[Zim Hosein]

Originally posted by: NFS4

Originally posted by: RagingBITCH
Misleading in the fact that it's only appearing in gay and lesbian-type magazines. Not like they're going on NBC saying "Gays LOVE Jaguars baby". Who the hell cares who they advertise to?

I didn't write the title

But you did post it and a link here

 

[pulse8]

Originally posted by: RagingBITCH
Misleading in the fact that it's only appearing in gay and lesbian-type magazines. Not like they're going on NBC saying "Gays LOVE Jaguars baby". Who the hell cares who they advertise to?

How's it misleading? Whether they advertise on NBC or some gay magazine, they are still actively marketing towards gays.

 

[Angrymarshmello]

Originally posted by: NFS4

Originally posted by: RagingBITCH
Misleading in the fact that it's only appearing in gay and lesbian-type magazines. Not like they're going on NBC saying "Gays LOVE Jaguars baby". Who the hell cares who they advertise to?

I didn't write the title

I know - I wasn't bitching at you

 

[Cyberian]

The first print ad Ford is set to run as part of its campaign, created by Prime Access Inc. of New York, features images of winding country roads and the words "Life is full of twists and turns."

Inset, alongside the question "Care for a partner?" is a picture of a lone young man and a separate image of a gleaming Jaguar X-Type sedan. "The ideal companion takes many forms," the ad says.

I don't see how the ad itself is aimed at any group in particular.

 

[Angrymarshmello]

Originally posted by: pulse8

Originally posted by: RagingBITCH
Misleading in the fact that it's only appearing in gay and lesbian-type magazines. Not like they're going on NBC saying "Gays LOVE Jaguars baby". Who the hell cares who they advertise to?

How's it misleading? Whether they advertise on NBC or some gay magazine, they are still actively marketing towards gays.

At least imho the title of the article (not NFS4's thread title) makes it appear as if it's a mainstream ad trying to appeal to the gay and lesbian community. It's a market-segment specific ad - they make it sound like super huge news that finally, a regular company can come out and advertise to gays and lesbians

 

[SHoddyCOmp]

I read that as gas buyers haha. um!? Yea, everybody that drives kinda needs to buy gas
Stupid me, lately ive been misreading a lot of thread titles......

 

[NFS4]

Originally posted by: Cyberian

The first print ad Ford is set to run as part of its campaign, created by Prime Access Inc. of New York, features images of winding country roads and the words "Life is full of twists and turns."

Inset, alongside the question "Care for a partner?" is a picture of a lone young man and a separate image of a gleaming Jaguar X-Type sedan. "The ideal companion takes many forms," the ad says.

I don't see how the ad itself is aimed at any group in particular.

But Wilke added that the ad was something of a breakthrough.

"What is significant about it is that it is the first gay-specific American car company ad in this country," Wilke said.

 

[SSP]

Damn, I thought VW would beat them to it.

 

[pulse8]

Originally posted by: RagingBITCH

Originally posted by: pulse8

Originally posted by: RagingBITCH
Misleading in the fact that it's only appearing in gay and lesbian-type magazines. Not like they're going on NBC saying "Gays LOVE Jaguars baby". Who the hell cares who they advertise to?

How's it misleading? Whether they advertise on NBC or some gay magazine, they are still actively marketing towards gays.

At least imho the title of the article (not NFS4's thread title) makes it appear as if it's a mainstream ad trying to appeal to the gay and lesbian community. It's a market-segment specific ad - they make it sound like super huge news that finally, a regular company can come out and advertise to gays and lesbians

"What is significant about it is that it is the first gay-specific American car company ad in this country," Wilke said.

It sounds to me like it is news that finally some regular car-maker is now advertising specifically to gays and lesbians.

 

[Zim Hosein]

Originally posted by: SSP
Damn, I thought VW would beat them to it.

LMAO SSP

 

[NFS4]

Originally posted by: Zim Hosein

Originally posted by: SSP
Damn, I thought VW would beat them to it.

LMAO SSP

No, Saturn beat them both ages ago

Owners getting together for "picnics" in the fields of Spring Hill?? GAY!!!!!!!!!!!!!!!!!!!!

 

[Cyberian]

Originally posted by: NFS4

Originally posted by: Cyberian

The first print ad Ford is set to run as part of its campaign, created by Prime Access Inc. of New York, features images of winding country roads and the words "Life is full of twists and turns."

Inset, alongside the question "Care for a partner?" is a picture of a lone young man and a separate image of a gleaming Jaguar X-Type sedan. "The ideal companion takes many forms," the ad says.

I don't see how the ad itself is aimed at any group in particular.

But Wilke added that the ad was something of a breakthrough.

"What is significant about it is that it is the first gay-specific American car company ad in this country," Wilke said.

Of course that's just his opinion. He could be wrong

 

[Red Dawn]

Professions where you make enough money to afford a Jag like Heart Surgeons have a higher percentage of Homosexuals than your usual professions.

 

[StormRider]

Is the new Jaguar shaped like Ace and Gary's car?!?!

 

[SSP]

Originally posted by: Red Dawn
Professions where you make enough money to afford a Jag like Heart Surgeons have a higher percentage of Homosexuals than your usual professions.

What about steel workers?


"DEDICATED TO THE STEELWORKERS OF AMERICA. KEEP REACHING FOR THAT RAINBOW!" - Simpsons.

 

[Zim Hosein]

Originally posted by: Red Dawn
Professions where you make enough money to afford a Jag like Heart Surgeons have a higher percentage of Homosexuals than your usual professions.

Red Dawn, I'm not sure I agree or disagree w/ you post, but do you have any facts to back up your post or is it just an opinion? Thanks

 

[BatmanNate]

LMAO

"...Noting the [gay] group's wealth and taste for luxury goods..."


Well of course they're wealthy, they don't have ladies to appease!