But this campaign may also expose marketing problems for Fiat. Last month,
journalist Ed Morales blogged about the filming of the Fiat ad, which happened to take place on his block (
hat tip: TSG). Morales reports that halfway through the 4-hour shoot, the white Fiat
broke down, and posts a photo as evidence. (You can see the J Lo body double in the drivers seat of the broken-down car. She has great hair.)This is not good. Older drivers will recall that when Fiat left the American market in the early '80s, the breakdown-prone brand
had been nicknamed Fix It Again Tony. The company has since been working to improve the reliability of its cars. The news that this particular car couldn't make it through a shoot wont help its reputation any more than the ad helps J. Los.