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New Brilliant Fiat 500 Abarth commercial...

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The Fiat in the ad broke down! 😛

But this campaign may also expose marketing problems for Fiat. Last month, journalist Ed Morales blogged about the filming of the Fiat ad, which happened to take place on his block (hat tip: TSG). Morales reports that “halfway through the 4-hour shoot, the white Fiat broke downand posts a photo as evidence. (You can see the J Lo body double in the driver’s seat of the broken-down car. She has great hair.)This is not good. Older drivers will recall that when Fiat left the American market in the early '80s, the breakdown-prone brand had been nicknamed “Fix It Again Tony.” The company has since been working to improve the reliability of its cars. The news that this particular car couldn't make it through a shoot won’t help its reputation any more than the ad helps J. Lo’s.

http://www.slate.com/blogs/xx_facto..._shills_with_fiat_while_fiat_breaks_down.html
 
Wow, that's so LOL and one ugly car. I remember the old Fiat's reputation has a huge POS, I knew a couple of people that had one, they couldn't dump them fast enough..
 
I will not put up with you guys blaspheming the abarth fiat name!!


Lets see you guys hold every car company by the same standard.

Lets see. Jaguars were crap in the 70s so all Jaguars are crap.
Lets see. Chrysler were crap in the 70s so all Mopars are crap.
I can keep going.....

You guys wanna hate on cars pick cars that SUCK NOW. The new fiats are actually well made.
 
Why the hell does J Lo need a body double for a car ad?

Because her ass wouldn't fit in the Euro-sized seat! 😛

Actually, it was because she couldn't be bothered to travel from the West Coast to her "beloved old neighborhood" where that part of the ad was shot.
 
Because her ass wouldn't fit in the Euro-sized seat! 😛

Actually, it was because she couldn't be bothered to travel from the West Coast to her "beloved old neighborhood" where that part of the ad was shot.

That would be a LWB car right

Long wide bottom
 
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