Yes it is a jungle out there... I recommend getting as much info as is humanly possible before buying a cell phone.
Personally I can say that most of the big name brands are good phones...
Nokia, Samsung, Motorola. I would be using a Motorola right now except the Company and plan I chose at the time didn't have any available, so I'm using something else. But quite to my surprise it's actually fairly durable and easy to use for me. I use a Sprint all digital TP1100 and I don't roam from Grand Rond Oregon to Seattle Washington. Unfortunately I had no signal west of Grand Rond, but that's the sacrifice I made by going with an all digital phone.