Netflix was doing everything right for years. I guess they got tired of their winning streak and decided to fuck with things. They then proceeded to fuck with the UI. They fucked with the price. Then they fucked with their bread-n-butter: DVDs. I attribute it to either boredom or to a CEO who thinks he can do no wrong. Afterall, he talked Hollywood into all these streaming deals for pennies on the dollar. But now, with all this backlash and the 900%-9000% increase in cost for streaming that Hollywood is about to renegotiate on these contracts, Netflix is turning its winning streak into a losing streak. IMHO, their new contract will be the standard so I don't see them having any advantages over other streaming companies. I see their stock falling further in the next year. Their golden age is over.
