I know people say that they always upgrade their mobo when they upgrade their proc, but the 939 boards will be the same in a year in terms of processors. Maybe they'll accept new graphics cards like pci-e or whatnot, but unlike in the past, these boards have some longevity to them at the moment (apparently till 2006). That means that you may save 100 dollars buying a 3400+ over a 3500+, but you are going to sink more than that into a new motherboard a year from now, where I can spend that much more on a new processor. Since i plan on upgrading next year or year and a half, the 3500 makes sense for me. If you build a completely new computer every one or two years (ie at least new mobo, proc, maybe graphics card), then certianly the more prudent choice is the 3400. But not all people are dumb to go the 939 rout right now. I won't be building a completely new desktop for at least 5 years because i'll be going into law school and getting a laptop. That's just my particular situation, but for many people, the 939 rout is not "ignorant".