Originally posted by: djheater
I wasn't aware that Alienware was posting a profit. Are they?
God, with the prices they charge, how could they not make a profit.
techie,
I think you would have a hard time competing on the web because there are so many other well-known names out there.
But there's no reason you couldn't build up a succesful local business that custom builds PC's. But I think if you focus only on gaming machines, you will have a very small customer base.
Lots of people prefer buying from local companies instead of on the web because they can talk to you face to face and if they have problems, it's just a drive down to your shop. So the big thing would be to have great support, a good warranty on your builds, and very friendly customer service. Cost is a problem though. You will probably have to charge more than the online places if you want to make a profit. And many people are willing to pay a little more to get the benefits of local service. But most aren't willing to pay a lot more.
I live in a city of about 150,000 and there are probably 6 or 7 local shops that sell parts and do custom builds. I have bought parts from one of them because the cost was only about 10% higher than Newegg and I could get them right away instead of waiting for shipping.
So it certainly is possible, but making a profit will be a challenge.