???
Copyright and trademark are not just "use or lose it," they're also "protect it or lose it." If they don't protect it and they turn a blind eye to infringement it opens the floodgates and sets a legal precedent when they do need to enforce it. If they don't protect their Nintendo Power copyrights, why would Prima need their approval to reprint old excerpts from the magazine in their NES Classics book that's coming November 18th? They'd just do it and Nintendo would not get anything despite it being THEIR WORK. Are you OK with that? Why? Not only has Nintendo sold back issues in the past, I've ordered several back issues from them. There is a market for this stuff and you're asking them to just lose all their work/effort to just give it away to others who aren't willing to put in their own work/effort.
The book is 320 pages and will be released November 18th.
Are you buying it?
This isn't any different than them shutting down a project that steals their ROMs. If they didn't do that then the Mini NES coming this fall would be sitting on the shelf next to a bunch of other pieces of crap with the same games despite the others having made no effort to develop those games (they'd be literally just stealing them).