Gee I can't believe what I'm hearing here. I turn on my TV to nothing BUT the Olympics all day and all night (it's on as I'm posting), and you people want MORE? Believe it or not, there is more to life than the Olympics, and not everyone has the tenacity to sit down for EIGHT hours a day.
That's why they have two other channels to cover things on, because God knows (and apparently I may be the only one else that knows it) YOU CAN'T COVER THE OLYMPYICS ON ONE CHANNEL! How hard is that of a concept to understand? Three channels is better than one, and if you care so much about the olympics, go find someone with cable, and have them tape it for you.
And what year is it now? 2000? There's about 353,233,527 sites out there with coverage on it, go check them out. Frankly, I don't see how any station could cover it better than NBC, with the situation they warrant. Cable has been around for decades now...had the coverage been HDTV ONLY, then I would understand your complaint.
And you know what? The baseball playoffs will be on ESPN for some of the games! ESPN SUCKS! CNN is cable only! CNN SUCKS! Etc, etc.