Whelp! Finally tried it. Decided to give it an honest try so I signed up for the premium service. I was a bit disappointed but overall satisfied with the software.
First of all, the premium service only lets you "borrow" tracks. It is an unlimited about of songs BUT there are still songs you cannot borrow. These are "Buy Only" which account for about 20% of there library. All pretty much good songs too.

There is a way around this "borrowing" thing which is pretty simple but time consuming. That is real real-time recording over your sound card. Which ironically I use another Roxio product for..... Easy Cd Creator.
That and the limited amount of songs are my 2 only major beefs with the software. I loved the interface, player, look and feel of the whole thing. It's all pretty much straight for and VERY easy to navigate through. I love the premium service in which it lets me download a sometimes (buy only tracks in most albums) whole album with just double clicking on it. I can have all the music synchronized to up to 3 computers. The message boards are cool. The browse others music collections is pretty dumb.
Over all I think Itunes has some stiff competition.
