My understanding of the motivation behind NV's Fermi and future product developments

[BenSkywalker]

your just being ignorant.amd has sub 9 watt integrated apu. if you combine the added size and growth of embedded which is phones where arm owns all.

I think you are confused, in a profound manner. We are talking about the UP space, Tegra2 pushes the upper limits of power use at 0.5 watts. If AMD had a chip that consumed one tenth the power of their current best solution it would still be 80% too much. AMD is not a player at all in the UP market, they sold off their portable division which is now making money hand over fist for Qualcomm.

ARM licenses designs which other companies use to make their own SoCs. Amongst the many companies that use an ARM core CPU in their SoC designs is nVidia- their Tegra line in particular.

which btw intel and amd intend to shut nvidia out of and they already have better product in the pipeline

AMD has absolutely nothing in the pipeline to compete in the UP space, they sold off their designs altogether to Qualcomm and gave up. They surrendered, they bailed on the market because they didn't have short term gains and failed to grasp the long term benefits(this is obvious based on how big Snapdragon has been). Intel is trying to push x86 in to the UP space. To date, this has worked as well as Larrabee. AMD and Intel right now have less market presence then nVidia in the UP space- they can't dream of pushing anyone out of a market they have no control at all over.

AMD pretty will have the consoule market locked up.

Combine the DS, PSP and PS3 sales not to mention the CPUs for the Wii and 360. Right now AMD has a decent chunk of the console market, but it isn't close to being 'locked up'.

Nice try on the spin though.

A 9 watt UP processor and *I'm* spinning? Hehe, wow man

 

[Genx87]

What Ben, you dont want a cell phone that lasts 20 mins on its battery and melts your face when talking?

I also agree that AMD selling their mobile divison was simply stupid. And for what they got out of is laughable now. 65 million even for a company like AMD is a fart in the wind.

 

[evolucion8]

While Ontario would be a better choice for very low power consumption compared to Pinetrail, I don't think that x86 will be a feasible option for cellphones or similar small devices, ARM is too efficient to be beaten by the x86 Legacy in that department, regardless of the huge advances that AMD had done in that regard.

 

[konakona]

great post, informative and insightful as usual. marked for later