i am pretty sure my drive is made by panasonic. I did not make fun of panasonic, well, i meant nothing by it, actually I was kinda ripping creative labs.
anyway, i might have discovered the problem. there was a spongy foam piece with adhesive on one side which I think was used to hold a strip of cabling (plastic encased conductors, the orangish thing instead of actual "wires"

down. the thing was popping up, at one corner...
of course, now I have 2 DVD-ROM drives

man, i could've used that extra hundred bucks for something... too late to return it now.
anyway, i hope this drive is okay, removed the foam thing, because my new drive is region locked, afreey 8x.