Wedesdo: I prefer somewhat more brand name than generic (at least the chips, SEC-Infineon-etc.), but I think that if people are doing some insane overclocking, they want the best memory they can buy to ensure that the memory is not the limiting factor when increasing FSB. I agree that it's not really worth the money, but for an overclocking hobby, it might be to some people.
I'm glad I have 256MB of memory right now as I could never stomach paying that much for a stick of RAM.