AMCRambler
Diamond Member
- Jan 23, 2001
- 7,715
- 31
- 91
I think Jules makes a pretty good point(can't believe I'd ever find myself saying that!).
All the things that used to qualify BMW's and Merc's as luxury 5-10 years ago are now standard on many cars. It begs the question then, what makes BMW or Mercedes luxury now? The computer controlled variable rate suspension? Heated seats? Direct injection maybe? iDrive or whatever that stupid ass BMW computer thing is?
The line between luxury and standard equipment is rapidly growing thinner I think and the BMW fans don't like to admit that the extra $25 grand they spend on an M3 vs buying a Mustang isn't buying them as much any more. Used to be you went out and bought an M3 and a Mustang or a Camaro was no match performance wise. Plus you had all your luxury options like a cd changer, leather seats, moon roof, navigation and so on. BMW could charge you a premium for it and you would pay for it. That list of extras is a lot shorter nowadays.
Maybe it's just that companies like BMW and Merc are running out of mechanical and technological innovations to set their cars apart from your run of the mill Ford Mustangs and Chevy Camaros. Or maybe it's that they're just not trying anymore because they can still sell cars for the prices they've always charged and cut back on R&D because people will still buy them. Who knows?
All the things that used to qualify BMW's and Merc's as luxury 5-10 years ago are now standard on many cars. It begs the question then, what makes BMW or Mercedes luxury now? The computer controlled variable rate suspension? Heated seats? Direct injection maybe? iDrive or whatever that stupid ass BMW computer thing is?
The line between luxury and standard equipment is rapidly growing thinner I think and the BMW fans don't like to admit that the extra $25 grand they spend on an M3 vs buying a Mustang isn't buying them as much any more. Used to be you went out and bought an M3 and a Mustang or a Camaro was no match performance wise. Plus you had all your luxury options like a cd changer, leather seats, moon roof, navigation and so on. BMW could charge you a premium for it and you would pay for it. That list of extras is a lot shorter nowadays.
Maybe it's just that companies like BMW and Merc are running out of mechanical and technological innovations to set their cars apart from your run of the mill Ford Mustangs and Chevy Camaros. Or maybe it's that they're just not trying anymore because they can still sell cars for the prices they've always charged and cut back on R&D because people will still buy them. Who knows?