Most recognized brand names worldwide?

[Casawi]

I was having a conversation with a friend, and he is one of those people that will say anything and make it sound true. He claimed that the most recognized brand names are:

1) Nike
2) Coke-Cola
3) CAT (Caterpillar)

I am not sure if I believe that. Google didn't come up with some quick enough, do you guy know anything about this?
I really think he is wrong, but I can't prove him wrong.


I hate when people pull facts out of their asses, and no way for me to prove them wrong right the way. Maybe that is a good reason to get a Blackberry and cut the crap.

The other problem is that my roommate assumes he is correct, and tells other people the wrong facts. I told her yesterday to double check facts like this before adding to your pool of knowledge... anyways.

Thanks

Edit: I guess I just need to prove that one of those three is not top 3, then he is wrong.

 

[ForumMaster]

i'm not sure about nike and what is CAT? all i know is this: coke can be found anywhere. go to africa to this little village in the middle of no where. they won't have clean water. they will have some coke. i'm dead serious. coke is everywhere.

 

[theprodigalrebel]

Coke. I remember reading it in the Guiness Book of World Records. That was maybe five years ago but I doubt it has changed.

Nike? I've been to remote villages in India where people didn't believe in shoes but they sure believed in Nokia cellphones.

 

[purbeast0]

coke
sony
(definitely some car companies)
microsoft
mcdonalds

 

[theprodigalrebel]

How about these:
Citibank
Visa
Honda
Levi's

 

[AmpedSilence]

i think Nestle should also be considered. Many people in the US might not know about it, around the world they are the definitive chocolate maker.

 

[kranky]

Coke has to be number 1. I was once in the bush country in Kenya, many miles from a phone or a paved road, but even in the tiniest village store you could get a bottle of Coke.

I doubt Nike even makes the top 10. And Caterpiller would be way down the list. Others likely near the top would be Microsoft, IBM, Google, McDonalds, Toyota, GE, Sony, Disney and Marlboro.

 

[theprodigalrebel]

Good call on Nestle. How about Shell (Oil) and Marlboro?

 

[Vonkhan]

Nike & CAT ... ? Your friend's on crack

Coke-Cola
Disney
Olympics

You'll be hard pressed any place on earth that doesn't recognize those

 

[nakedfrog]

Coke

Does the VW Beetle count?

 

[techs]

U.S. Army?

 

[Demon-Xanth]

I'd say 1 and 2 are coke and mcdonalds. #3 is likely Toyota.

 

[Demon-Xanth]

http://www.interbrand.com/best_brands_2007.asp <-- well, all three of mine were in the top 10

 

[Hyperlite]

Originally posted by: techs
U.S. Army?

zziiinnnggg.....

 

[Mucho]

My guess would be: Coke, IBM and Sony

 

[Epic Fail]

http://bwnt.businessweek.com/brand/2006/

 

[AmpedSilence]

Originally posted by: Demon-Xanth
http://www.interbrand.com/best_brands_2007.asp <-- well, all three of mine were in the top 10

some of those really surprized me.

 

[Casawi]

Originally posted by: yamadakun
http://bwnt.businessweek.com/brand/2006/

Will that be the same as most recognized by people. This is more like most valuable brands.

 

[Vonkhan]

Brand Recognition is different from Brand Value

for the best brands: http://images.businessweek.com...op_brands/source/1.htm

 

[zinfamous]

Michael Jordan

 

[gingerstewart55]

1. Coca-Cola

2. Sony

3. Toyota

4. Dell

5. Ford

6. Kraft Foods

7. Pepsi

8. Microsoft

9. Apple

10. Honda


This from a Harris Poll done July 7, 2007. Link below. This is a U.S. recognition survey.

http://www.rtoonline.com/conte...isBrandsPoll071707.asp



From what I've been able to see as far as international recognition,

Coca-Cola, McDonalds, and Microsoft are the top 3 in an October 17, 2007 worldwide survey.

http://www.cheskin.com/view_articles.php?id=4


Also, the Nike Swoosh, Google, Virgin Group, Nestle, Disney (and esp. Mickey Mouse), maybe UPS, and China Mobile should also be toward the top somewhere.......remember, this is a WORLDWIDE recognition, not just the U.S., so what's most recognizable in the world may be quite different than what we expect to see.

 

[gingerstewart55]

Originally posted by: Vonkhan
Brand Recognition is different from Brand Value

for the best brands: http://images.businessweek.com...op_brands/source/1.htm

That is not brand recognition......that's brand strength in sales and worth.

 

[gingerstewart55]

Originally posted by: yamadakun
http://bwnt.businessweek.com/brand/2006/

Again, these are top brands by net worth and sales. NOT brand recognition. Different animal completely.

 

[tfinch2]

Originally posted by: Vonkhan
Nike & CAT ... ? Your friend's on crack

Coke-Cola
Disney
Olympics

You'll be hard pressed any place on earth that doesn't recognize those

Olympics is a brand?

 

[Vonkhan]

Originally posted by: tfinch2

Originally posted by: Vonkhan
Nike & CAT ... ? Your friend's on crack

Coke-Cola
Disney
Olympics

You'll be hard pressed any place on earth that doesn't recognize those

Olympics is a brand?

Try using their logo w/o their approval and see what happens :evil: